3 Ways to Optimize Your Meta Descriptions for Search Engines

The goal of a meta description is to provide information about the page. You want to be straightforward about the content’s true nature. The purpose of this article is to explain how and why you should optimize your meta descriptions for your pages, articles and blog posts.

 

Regarding Search Engine Optimization (SEO), focus keywords often get all the attention, but they aren’t the only element you need to watch. Meta descriptions are also critical to achieving a good click-through rate from search engines, and you’ll need to […]

Mention the content’s benefits. An excellent meta description lets readers know how they can benefit from the article they’re about to read.

1. Include your target keyword(s). We recommend including your target keyword in your meta descriptions. However,optimized meta description for search this shouldn’t feel forced (just as it shouldn’t elsewhere in your content). It is just a short description of the contents of the article and why it is important to the reader. For example, our target keyword for this article is “optimize meta description.” This target keyword was chosen because if someone is doing research about SEO or “meta descriptions,” they are likely to type that keyword into a search box.

2. Keep it concise: Meta descriptions should ideally be between 150-160 characters long.

3. Make it compelling: Craft engaging copy that encourages clicks by highlighting unique selling points or benefits.

For example, here is our meta description for this post. It is compelling and engaging. Plus, it includes our target keyword and it is between 150-160 characters long:

optimized meta description

Meta descriptions are crucial for SEO for several reasons:

1. Improved Click-Through Rates (CTR):

A well-written meta description can entice users to click on your link in search engine results. It serves as a brief summary of the content on your page, giving users a preview of what they can expect by clicking through. A compelling meta description can increase the likelihood of users clicking on your link, thus improving CTR.

2. Keyword Relevance:

Including relevant keywords in your meta description helps search engines understand what your page is about. When users perform searches using those keywords, having them in the meta description can increase the chances of your page appearing in search results. This can lead to improved visibility and traffic to your website.

3. Enhanced User Experience:

A clear and informative meta description helps users gauge whether a webpage is relevant to their query before clicking on it. By providing accurate and concise information about the content of the page, you help users make informed decisions about which search result to choose, leading to a better overall user experience.

 

How We Manage Meta Descriptions

At E-Internet Marketing Services, we handle and manage all meta descriptions for our clients and their websites. Meta descriptions are fundamental to a business website and its search engine optimization (SEO). SEO is the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and authoritative in the eyes of search engines like Google, Bing, and Yahoo.

WordPress

Our job is made easier because we use WordPress for all our business websites. WordPress is a great platform for SEO due to its user-friendly interface and built-in SEO features. Many in our business describe WordPress as “SEO friendly.” We believe that is a very accurate description. WordPress offers a wide range of themes that are designed with SEO best practices in mind, such as clean code structure, mobile responsiveness, and fast loading times. Plus, they offer free themes which are suitable for many different purposes. We chose to invest in the Divi Theme which provides us the flexibility we need to serve our clients. The cost of this theme is transparent to our clients.

WordPress Plugins

WordPress plugins are specific pieces of software that give a website it’s functionality. These software tools are offered by developers free of cost.  You simply find the plugin that provides the function you want, download it and activate it on your website. We have been using WordPress plugins for years. We have identified a specific list of plugins that we use on our websites. These are plugins we have identified that provide our clients’ business websites all the top quality functionality they need. These plugins are mostly free, but there are usually “Pro” versions. While these “Pro” plugins offer increased functionality, there is a price or subscription for these Plugins.

This is an area where we decided to purchase subscriptions for some specific “Pro” plugins that we feel are essential to our client’s success. The cost we pay for these subscriptions are not passed on to our client’s. It’s a cost we are willing to absorb to ensure the success of our client’s websites and businesses.

There are several popular SEO plugins available for WordPress, such as Yoast SEO and Rank Math, which can help optimize website content, meta tags (like Title and Description tags), sitemaps, and more. While we have used free SEO plugins in the past, we are now investment in the Smart Crawl SEO plugin for our client’s websites.

 

Sources:

1. Moz – [Meta Description](https://moz.com/learn/seo/meta-description)

2. Search Engine Journal – [The Ultimate Guide for Writing SEO-Friendly Meta Descriptions](https://www.searchenginejournal.com/meta-description-seo/366360/#close)

 

 

0 Comments

4 Elements of Local SEOClick to Learn More

Related Articles

3 Ways to Optimize Your Meta Descriptions for Search Engines

Rick Samara

About the Author

Highly established skills focus on local search marketing (SEO), primarily on getting your business in and at the top of the Google 3-Pack. Content marketing, social media marketing, business listing management, reputation, and review management are critical to your success. These skills are applied to helping your local businesses dominate your local market and get ahead of your competition!

0 Comments

4 Elements of Local SEOClick to Learn More

Related Articles

3 Ways to Optimize Your Meta Descriptions for Search Engines

Rick Samara

About the Author

Highly established skills focus on local search marketing (SEO), primarily on getting your business in and at the top of the Google 3-Pack. Content marketing, social media marketing, business listing management, reputation, and review management are critical to your success. These skills are applied to helping your local businesses dominate your local market and get ahead of your competition!

We have a proven track record!

Proof our internet marketing efforts work

We made $53,871 in
ONE MONTH
for a
Local Client.

This was a small plumbing company with
only 3 techs!

We know what it takes to put your business at the top of your local market.

Can we do the same kind of work for your company?

Google 3-Pack and Revenue Proof that our internet marketing efforts work

Testimonials

Jerry Deason

“eInternet Marketing Services has exceeded my wildest expectations! Rick built my original website and he and Paul have recently modernized it. It looks fantastic, and it’s maximized for smart phone (mobile) search and local search.

Bottom line… they make my phone ring with new business customers. I’m proud to contribute to their our testimonials page!

If your goal is to get on the first page of Google for local search and increase your business, they do it better than anybody else!”

Jerry Deason
Jerry Deason

James Galloway

“Rick is a true professional. I have worked with Rick before and am amazed by his constant ability to deliver regardless of the job at hand.

His attention to detail is simply superb and to pin point his area of expertise is difficult as he covers so much.

Anybody looking to work with Rick is truly in safe hands and I am more than happy to recommend him and his services.”

 

James Galloway
James Galloway

Judy Helm-Wright

Paul and Rick have been very responsive to help on the various forums. For me, that is a sign of a true service-oriented business who serves others.

Judy Helm-Wright
Judy Helm-Wright

Guenther Law Offices

“Rick Samara’s Internet marketing services and strategies are a “sure fire” success for small business owners.

He explained to me the advantages of claiming my Google Place Listing (now MyBusiness) for my law practice.

I wanted to target a specific geographic area to increase my visibility. Rick did it… fast! He now has me on Google page one for valuable keywords that relate directly to my practice and consistently creates new business for my firm.

If you want results, talk to Rick!”

Dan Guenther
Dan Guenther

Mary Flenniken

“I love working with Rick Samara. He provides a wealth of information on marketing our dental practice on the Internet!

He’s developed an integrated plan that includes our new website design, Google Place Listing and Facebook Fan Page; and he even provided us a free Internet coupon (ZPON) campaign. I’m excited.

He is totally accessible. I can tell his number 1 priority is helping us grow our business. We work together.

He provides constant updates on his activity. It just couldn’t get any better.

If you are not using Rick to market your business on the Internet, you are making a huge mistake!”

Mary Flenniken
Mary Flenniken

Coach Todd

“Working with Rick and Paul has been awesome!

Not only are they very good at what they do, But there’s something more. They are genuinely interested in me and my business. They have helped me do much with my sites, internet presence, video production, and great ideas!

They come with my highest recommendation.

– Compete, Have Fun, Play at the Next Level Coach

Todd Thomas
Todd Thomas

Self Empower Coaching

“I knew I needed a website. I did that with GoDaddy. But, that website wasn’t really doing anything to promote my business…

Paul redesigned my website and Rick did the SEO work. I quickly started ranking high in Google local search.

Paul and I now meet every week to discuss new strategies on promoting my business.

And, I learned how to do SEO from Rick.

Paul has helped me create content and products, based on my knowledge and experience, that I can sell right from my website. And, it works! We’re on an amazing journey that I’m confident will not only grow my reputation and business, but will also create residual profit for me with the products Paul has helped me create.”

Deborah Oronzio
Deb Oronzio