by Rick Samara | Feb 27, 2024 | Content Marketing, Google Business Profile, SEO
Google did it again! They added a new E-E-A-T search criteria. Why is this important? This certainly is not breaking news! It’s important because, as a content creator, we want to share some ideas on building this new “E” into our content for ourselves and our...
by Rick Samara | Jan 2, 2024 | Google Business Profile, SEO
Understanding the Google 3-Pack Enhancing Visibility in the 3-Pack Positive Reviews High CTR Strategies Local SEO Ranking Factors Impact on Rankings Managing Customer Concerns Impact of 3-Pack on Local Businesses Advanced Strategies for the 3-Pack Adapting SEO...
by Paul Stober | Nov 20, 2023 | Content Marketing, Google Business Profile, Listing Management, PPC Ads, Reputation-Review Management, Small Business Websites, Social Media Marketing
Creating a successful business online takes time, effort, and a bit of luck. There are no shortcuts – it takes planning. We’ve defined seven steps every business should take to maximize its chances of generating leads – the source of profitability. Keep in...
by Rick Samara | Oct 11, 2022 | Google Business Profile, SEO
Every business owner with a website is looking for ways to get noticed in the search results. Today, there are loads of tactics to rank well as a local business, but there is no silver bullet: as with most SEO issues, this is a combined effort. What is Google My...
by Rick Samara | Jan 28, 2021 | Content Marketing, Google Business Profile, Listing Management, Reputation-Review Management, SEO, Small Business Websites, Social Media Marketing
A digital marketing strategy uses digital marketing tools and techniques to define how your business achieves its marketing objectives through online channels like search engines, websites, social media, and email. This marketing strategy fully embraces local search...
by Rick Samara | Nov 16, 2020 | Google Business Profile
You need a Google Business Profile (GBP) Page for your small business if want to successfully market your business on the Internet and be found by new customers in your local market. Furthermore, it is essential to Local Search Engine Optimization (SEO)! In fact, the...