Best Email Marketing-Increase Chance Getting Your Leads to Call

Spread the love

Increase the Chances of Getting Your Leads to Call

In the previous articles of this series, we discussed your website, advanced SEO, creating good content and social media. There’s just one more piece of the marketing plan left.

Best Email Marketing – 7th Time’s the Charm

Despite your best efforts at designing a great website, promoting it, writing good content and sharing it online, people won’t buy, call or even contact you the first time they’re on your site.

Unfortunately, most people don’t buy the first time they see your offer. In fact, it’s widely agreed that it takes seven “contacts” or “touches” before someone will buy from you.

But as we’ve seen throughout this marketing series, what seems at first like an obstacle, can be your opportunity. Remember, you just have to do a few things just a little bit better than your competition to succeed.

Here’s a helpful infographic from our partners at Constant Contact about The What, When, and Who of Successful Emails.

Best Email Marketing

Provide a Road Map

Visitors come to your website looking for answers. Perhaps it’s a tip or an explanation of something they want to know more about. You’re hoping they’re looking for the phone number they can call to fix their problem. Whatever it is, they’re looking for it. It’s your job to show it to them.

Guide your visitors from the answer to their initial question to the next thing they need to know. Provide direction. Tell them what they need to do next.

If they’re looking for a “plumber near me,” your site assures them you’re a plumber in their neighborhood. So tell them to “Call Now,” with your number in clear text (hopefully it’s clickable so they can call with just one tap).

If they want to know how to do something, tell them to read other articles related to their first question.

Best Email Marketing

Call to Action

But what if they don’t call? Have you been listening? They’re probably NOT calling the first time they visit you site.

Now that we finally have that cleared-up, here’s what you need in addition to your clear “Call Now” and clickable phone number. Every page should have a simple offer – coupon, how-to guide, special give-away – that you offer at no cost in exchange for their email address.

The offer can change periodically. But the key to best email marketing is building an email list of potential customers.


Don’t waste all your marketing efforts by failing to follow-up with your hard-earned website visitors.


Follow-up is the Key

An email list offers two immediate benefits. First, when someone gives you their email address, you can potentially follow-up with them until they eventually buy from you. Over time you can learn which emails are more likely to become customers and you can focus your attention of them.

Second, once you have an email list, you can send offers to hundreds (or thousands) of people anytime you want to. If you cultivate your list properly, these people get to know you and look for your emails in their inbox. They’re more likely to open your emails because they like you. And they’re more likely to buy your offer because they trust you.

More is Better

Many people say “email is dead!” That’s because some emailers fail to build relationships with their list. The people on your list should see you as helpful on your website, on social media and in emails.

There should be a consistent theme that creates a good feeling within your visitors, your readers, your viewers, you list members and your customers, knowing that you are here to help them with their problems.

Don’t waste all your marketing efforts by failing to follow-up with your hard-earned website visitors. When someone visits your website, give them what they came for plus a little more.

More is usually better, right?

0 Comments

4 Elements of Local SEOClick to Learn More

Related Articles

Best Email Marketing-Increase Chance Getting Your Leads to Call

Paul Stober

About the Author

Paul is the managing partner at e Internet Marketing Services for Local Business. He has many years of website development experience including video production and marketing, email and list building, product development and sales funnel creation.

We have a proven track record!

Proof our internet marketing efforts work

We made $53,871 in
ONE MONTH
for a
Local Client.

This was a small plumbing company with
only 3 techs!

We know what it takes to put your business at the top of your local market.

Can we do the same kind of work for your company?

Google 3-Pack and Revenue Proof that our internet marketing efforts work

Testimonials

Guenther Law Offices

“Rick Samara’s Internet marketing services and strategies are a “sure fire” success for small business owners.

He explained to me the advantages of claiming my Google Place Listing (now MyBusiness) for my law practice.

I wanted to target a specific geographic area to increase my visibility. Rick did it… fast! He now has me on Google page one for valuable keywords that relate directly to my practice and consistently creates new business for my firm.

If you want results, talk to Rick!”

Dan Guenther
Dan Guenther

Self Empower Coaching

“I knew I needed a website. I did that with GoDaddy. But, that website wasn’t really doing anything to promote my business…

Paul redesigned my website and Rick did the SEO work. I quickly started ranking high in Google local search.

Paul and I now meet every week to discuss new strategies on promoting my business.

And, I learned how to do SEO from Rick.

Paul has helped me create content and products, based on my knowledge and experience, that I can sell right from my website. And, it works! We’re on an amazing journey that I’m confident will not only grow my reputation and business, but will also create residual profit for me with the products Paul has helped me create.”

Deborah Oronzio
Deb Oronzio

Judy Helm-Wright

Paul and Rick have been very responsive to help on the various forums. For me, that is a sign of a true service-oriented business who serves others.

Judy Helm-Wright
Judy Helm-Wright

Mary Flenniken

“I love working with Rick Samara. He provides a wealth of information on marketing our dental practice on the Internet!

He’s developed an integrated plan that includes our new website design, Google Place Listing and Facebook Fan Page; and he even provided us a free Internet coupon (ZPON) campaign. I’m excited.

He is totally accessible. I can tell his number 1 priority is helping us grow our business. We work together.

He provides constant updates on his activity. It just couldn’t get any better.

If you are not using Rick to market your business on the Internet, you are making a huge mistake!”

Mary Flenniken
Mary Flenniken

Coach Todd

“Working with Rick and Paul has been awesome!

Not only are they very good at what they do, But there’s something more. They are genuinely interested in me and my business. They have helped me do much with my sites, internet presence, video production, and great ideas!

They come with my highest recommendation.

– Compete, Have Fun, Play at the Next Level Coach

Todd Thomas
Todd Thomas

Jerry Deason

“eInternet Marketing Services has exceeded my wildest expectations! Rick built my original website and he and Paul have recently modernized it. It looks fantastic, and it’s maximized for smart phone (mobile) search and local search.

Bottom line… they make my phone ring with new business customers. I’m proud to contribute to their our testimonials page!

If your goal is to get on the first page of Google for local search and increase your business, they do it better than anybody else!”

Jerry Deason
Jerry Deason

James Galloway

“Rick is a true professional. I have worked with Rick before and am amazed by his constant ability to deliver regardless of the job at hand.

His attention to detail is simply superb and to pin point his area of expertise is difficult as he covers so much.

Anybody looking to work with Rick is truly in safe hands and I am more than happy to recommend him and his services.”

 

James Galloway
James Galloway