Business Email Marketing for Maryland Businesses Means Growth

Spread the love
Business email marketing is a powerful content marketing tool helping many businesses attract qualified leads, maintain personalized communication with existing customers, and significantly boost ROI.
Business Email Marketing

Many customers might find those automated promotional emails quite pesky. But if you utilize the technique properly, it will help you build customer loyalty.

Personalization is the key. And just about any business or industry can benefit from it.

In addition, there’s much more to it than simply pushing emails to your customers. Having a concrete strategy will help you stay on top of your game and stay ahead of your competitors.


What Is Business Email Marketing?

If you are new to this valuable marketing strategy, you no doubt have heard about email marketing a lot of times but aren’t aware of the specifics and how to go about it. So let us first help you understand what a business email marketing strategy exactly is, and later we’ll discuss how you can make the most out of this marketing tool.


“Business Email Marketing is an online marketing strategy based on sending personalized and optimized commercial messages to your targeted customers via email”


This technique helps a business reach its potential customers while retaining the existing ones. It also encourages repeat visits and keeps your audience up-to-date with newer developments in your business. You can increase company sales, add to the brand’s loyalty, and communicate with your customers via email.

Previously, email marketing was used to send out mass emails. These lacked personalization. There was hardly any scope for proper optimization. Plus, you could spam people, thereby getting the email address blacklisted. But times have changed, and regulations have gotten pretty strict on utilizing this communication channel more effectively.

In online marketing, the LIST is gold. It has the power to build lasting relationships, keep subscribers informed, and promote your offerings. When you offer your visitors that ethical bribe (also called a lead magnet), they share their valuable information, including their name and email ID. In turn, you can build a top-notch email list and keep them engaged with your brand.

Business Email Marketing Attracts the Highest ROI of Any Marketing Channel

Social media, video marketing, and webinars are relatively newer channels for marketers to explore and benefit from. These are growing exponentially and helping brands connect with their prospects. But as a small business owner trying to make it big in a particular marketing niche (Plumber, Attorney, Financial Services, etc.), don’t overlook or ignore the charm of traditional communication channels like business email marketing!

The year may be coming to an end, but email marketing is very much alive and thriving. You will be surprised to know that a practical email marketing strategy can help you make significant money. For every dollar you spend, you can expect $36 in return. These are average returns and quite high compared to many other forms of digital marketing.

There are over 4.26 billion email users every single day, and close to 306 billion emails are sent and received daily. So, more than 30% of the brands are now increasing their marketing budget to develop their email list. 33% of marketers send out emails every week, while 77% have seen an incredible engagement rate after implementing a workable strategy.

You also cannot neglect smartphone users that prefer brand communication via email. Nearly 59% of the receivers feel that these emails have positively influenced their buying decision. These are all good reasons to incorporate a business email marketing campaign right away if you haven’t already.

E Internet Marketing Services can help you grow your business so that you can Dominate Your Local Market. If you would like to learn how, or just want more information, book a Discovery Session now.
Business Email Marketing

Business Email Marketing: How to Start Building Your List?

Provide an incentive called a lead magnet to turn your visitors into subscribers. A lead magnet is key to building your golden list. Based on what resonates with your target customers, you can offer them exclusive content, discounts, e-books, trials, or giveaways. These are some fantastic ways to lure visitors and drive them to opt-in for email subscriptions.

The idea is to give away something of value in exchange for an email address on dedicated lead-capture sales pages such as your website or social media pages. You can place an opt-in form on your website within the blog posts, sidebars, at the header or footer, or on designated sign-up pages.

Also, ensure you are focused and creative with your lead magnets while offering your visitors exclusive content so they find it worth sharing their email addresses. You can also request them to sign up more customers and offer them quick rewards.

Utilize enticing headlines, add helpful descriptions, and use attractive visuals along with simple yet compelling opt-ins to boost conversions. Deliver solutions to the problems your target audience face and they will trust you and subscribe to your content.

E Internet Marketing Services can help you grow your business so that you can Dominate Your Local Market. If you would like to learn how, or just want more information, book a Discovery Session now.

Business Email Marketing: Email Your List Regularly

Having an email list is important for any business that intends to keep growing. But not utilizing the list to the best of your advantage is a huge mistake. People sign up for your subscription to receive exclusive content. If they aren’t receiving the value they expect, people will unsubscribe and, in no time, move on to maybe your competitors.

So, it is best to build the list, segment them based on their preferences, and start sending out highly customized emails at least once a week. You want to keep your business name on the tip of their brain but not spam them and leave them frustrated. We recommend you do what we do. We tell our audience in our first email that they can expect more great content every week. We also tell them what day of the week they can expect it.

Do not forget to monitor your email marketing campaigns to understand what’s working for your brand and what isn’t. In the digital world, there’s a thin line between being helpful and annoying. Monitoring and tweaking campaigns can help you maintain authenticity and meet customer expectations.

E Internet Marketing Services can help you grow your business so that you can Dominate Your Local Market. If you would like to learn how, or just want more information, book a Discovery Session now.

Business Email Marketing: Content Creation Is Key.

Craft email content that your audience will care to read. Stay true to your goal, be audience-specific, present easy-to-understand content, and clearly define the next steps. Your Call to Action (CTA) must be on-point, so the reader knows what to do next.

Write just as one person, in a friendly tone, use smart humor, don’t forget to optimize for mobile viewing, and push amazing content every single time.

You can send out welcome emails, promotional offers, newsletters, or repurpose existing content showcasing a handful of freshly published pieces or drive readers back to old, relevant blogs, articles, or how-to guides.

You can also incentivize your email subscribers and send rewards via email. Surveys and seeking feedback, company announcements, transactions, and behavior emails are a few more ways to keep your audience hooked.

So while you pick the best option for your business, create content that resonates with your audience to maximize impact.

E Internet Marketing Services can help you grow your business so that you can Dominate Your Local Market. If you would like to learn how, or just want more information, book a Discovery Session now.

The Bottom Line

There are many benefits of business email marketing. As you scale your business, utilize email marketing to boost your conversions.

And while you’re at it, keep your email copy naturally flowing and engaging. It can be an excellent part of your overall internet marketing strategy, along with SEO, PPC, and social media management. Sure it may be time-consuming, but it is also highly rewarding to put your brand out there and keep customers coming to you.

New to E-Internet Marketing Services? Here’s our blog on all-things-digital marketing to help your business achieve greater heights. If you are a business looking for professional assistance, check out our services, and we can help you define your marketing goals and help you achieve them.

You can also request a quick consultation – call us at (301) 752-5909 today and get in touch with our marketing experts. Or, you can request a short Zoom meeting with us by using this link: Meet E-Internet Marketing Services

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

4 Elements of Local SEOClick to Learn More

Related Articles

Business Email Marketing for Maryland Businesses Means Growth

Rick Samara

About the Author

Highly established skills focus on local search marketing (SEO), primarily on getting your business in and at the top of the Google 3-Pack. Content marketing, social media marketing, business listing management, reputation, and review management are critical to your success. These skills are applied to helping your local businesses dominate your local market and get ahead of your competition!

We have a proven track record!

Proof our internet marketing efforts work

We made $53,871 in
ONE MONTH
for a
Local Client.

This was a small plumbing company with
only 3 techs!

We know what it takes to put your business at the top of your local market.

Can we do the same kind of work for your company?

Google 3-Pack and Revenue Proof that our internet marketing efforts work

Testimonials

Guenther Law Offices

“Rick Samara’s Internet marketing services and strategies are a “sure fire” success for small business owners.

He explained to me the advantages of claiming my Google Place Listing (now MyBusiness) for my law practice.

I wanted to target a specific geographic area to increase my visibility. Rick did it… fast! He now has me on Google page one for valuable keywords that relate directly to my practice and consistently creates new business for my firm.

If you want results, talk to Rick!”

Dan Guenther
Dan Guenther

James Galloway

“Rick is a true professional. I have worked with Rick before and am amazed by his constant ability to deliver regardless of the job at hand.

His attention to detail is simply superb and to pin point his area of expertise is difficult as he covers so much.

Anybody looking to work with Rick is truly in safe hands and I am more than happy to recommend him and his services.”

 

James Galloway
James Galloway

Judy Helm-Wright

Paul and Rick have been very responsive to help on the various forums. For me, that is a sign of a true service-oriented business who serves others.

Judy Helm-Wright
Judy Helm-Wright

Coach Todd

“Working with Rick and Paul has been awesome!

Not only are they very good at what they do, But there’s something more. They are genuinely interested in me and my business. They have helped me do much with my sites, internet presence, video production, and great ideas!

They come with my highest recommendation.

– Compete, Have Fun, Play at the Next Level Coach

Todd Thomas
Todd Thomas

Mary Flenniken

“I love working with Rick Samara. He provides a wealth of information on marketing our dental practice on the Internet!

He’s developed an integrated plan that includes our new website design, Google Place Listing and Facebook Fan Page; and he even provided us a free Internet coupon (ZPON) campaign. I’m excited.

He is totally accessible. I can tell his number 1 priority is helping us grow our business. We work together.

He provides constant updates on his activity. It just couldn’t get any better.

If you are not using Rick to market your business on the Internet, you are making a huge mistake!”

Mary Flenniken
Mary Flenniken

Self Empower Coaching

“I knew I needed a website. I did that with GoDaddy. But, that website wasn’t really doing anything to promote my business…

Paul redesigned my website and Rick did the SEO work. I quickly started ranking high in Google local search.

Paul and I now meet every week to discuss new strategies on promoting my business.

And, I learned how to do SEO from Rick.

Paul has helped me create content and products, based on my knowledge and experience, that I can sell right from my website. And, it works! We’re on an amazing journey that I’m confident will not only grow my reputation and business, but will also create residual profit for me with the products Paul has helped me create.”

Deborah Oronzio
Deb Oronzio

Jerry Deason

“eInternet Marketing Services has exceeded my wildest expectations! Rick built my original website and he and Paul have recently modernized it. It looks fantastic, and it’s maximized for smart phone (mobile) search and local search.

Bottom line… they make my phone ring with new business customers. I’m proud to contribute to their our testimonials page!

If your goal is to get on the first page of Google for local search and increase your business, they do it better than anybody else!”

Jerry Deason
Jerry Deason