Articles

The Customer Journey – Five Steps to Success

The Customer Journey – Five Steps to Success

The Customer Journey describes how a local business attracts new customers. Since attracting new customers is the life blood of any local business, a growing business not only serves current customers but also appeals to prospects that need the business’ products and...

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Understanding Local Search Marketing

Understanding Local Search Marketing

We use the term "Local Search Marketing" or "Local Marketing" in a lot in our articles. So, what exactly is it? Think of local search marketing as "neighborhood marketing." Local Marketing is a marketing strategy that targets consumers or...

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