How to Write a Blog Article

Spread the love
The purpose of this article is to show our do-it-yourself business owners how to write a blog article for their website. Writing a blog article can seem daunting, but it doesn’t have to be. To start, choose a topic that you’re passionate about and that your audience will find interesting.

Do your research and gather information from reputable sources. Write a catchy headline and an introduction that hooks the reader.

Use subheadings to break up the content and make it easier to read and for Search Engine Optimization (SEO) purposes. Use a conversational tone and add your own personality to the article. Don’t forget to proofread and edit before publishing. With these tips, you’ll be able to write a blog article in no time!

How to Write a Blog Article: Research, Structure and Conclusion

write blog articleBlogging has become an essential part of online content creation, and it has become increasingly important to know how to write a blog article. In today’s digital age, blogs are an excellent way to share ideas, thoughts, and experiences with a vast audience. However, writing a blog article can be quite challenging, especially if you are not familiar with the process. In this post, we will discuss some essential tips on how to write a blog article that stands out.

1. Choose a topic that interests you and your audience:

The first step in writing a blog article is choosing a topic that interests you. Better yet, pick a top that will interest your customers and clients. Pick a topic that you are passionate about or have some expertise in. This way, you can write from a place of knowledge and experience, which will make your article more informative and engaging. Also, selecting a topic that you are passionate about will make the writing process more enjoyable for you.

2. Research your topic:

Once you have chosen your topic, it’s time to research it. Conduct thorough research on your topic and gather as much information as possible. You can use online resources like Google, Wikipedia, and other reputable sources to gather information on your topic. Additionally, you should also read other blog articles related to your topic to gain insight and ideas.

3. Create an outline:

Creating an outline is an essential step in writing a blog article. It will help you organize your thoughts and ideas and ensure that your article flows smoothly. Your outline should include an introduction, body, and conclusion. Each section should have subheadings that break down the content into manageable chunks. Pay attention to how we have broken down each section into subheadings in this article.

4. Write a compelling introduction:

Your introduction is the first thing that your readers will see, so it’s crucial to make it engaging and interesting. Start with a hook that grabs the reader’s attention and makes them want to read more. You can use a quote, a question, or a fact to make your introduction more compelling.

5. Write the body:

The body of your blog article is where you will provide the bulk of the information, so it’s essential to make it informative and engaging. Use subheadings to break down the content into manageable chunks and ensure that each section flows smoothly into the next. Also, use bullet points and numbered lists to make the information easier to read and digest.

6. Write a conclusion:

Your conclusion should summarize the main points of your article and provide a call to action. It should be concise and to the point, and it should leave the reader with something to think about. You can also include a question or a quote to make your conclusion more memorable.

7. Edit and proofread:

Once you have finished writing your blog article, it’s essential to edit and proofread it. Check for grammatical errors, spelling mistakes, and ensure that the article flows smoothly. Also, ensure that your article is easy to read and understand. You can use online tools like Grammarly and Hemingway to help you with this process. We use the Smart Crawl Pro plugin to do the same for all our articles. This plugin has a readability feature that provides grades and guidance to ensure our articles flow smoothly. Now that you understand how to structure a blog post, just practice. The more you do it, the easier it becomes. Let’s talk a little about Search Engine Optimization or SEO. Read this section of the article before you start writing.

Write a blog article with proper SEO

How to Write a Blog Article: The Importance of Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a crucial aspect of blogging that can help you increase your website’s visibility and rank higher on search engine result pages (SERPs). However, SEO is a complex and ever-changing field that requires continuous learning and adaptation. In this section, we will provide you with some tips on how to optimize your blog articles for search engines. Ensure that each blog article is properly SEO’d. The same is true for any pages you have on your website unless you tag them ‘No Index-No Follow.’ These are pages that are more functional in nature and do not provide content. Your Contact Us page is a good example.

1. Do Keyword Research

Start by researching relevant keywords and including them in your title, meta description, and throughout your content. Hey… you are the expert in your business niche. Pick a keyword string that will interest your potential customers. Choose something you know will help them. For example, if you have a plumbing company, you might pick a title like: “Three most important facts about water heaters.” From this title, choose a keyword string. Your keyword string should be about three to four words in length. So, let’s use “facts about water heaters” as your keyword string. If you are using a SEO plugin on your website, “facts about water heaters” will be your focus or primary keyword for this article. Use this keyword string in your blog title, description, subheadings, and throughout the body of your article. Your keyword string should be approximately two percent of your overall word count for proper SEO. Note: For SEO purposes, this keyword string should also be used in the very first line of your blog article. For example, using the example above the very first line of your blog article could be “These facts about water heaters will help you determine the best water heater for your home.”

2. Use Headings and Subheadings

Once again, using headings and subheadings will help break up your article into manageable sections, making it easier for readers to digest your content. Additionally, headings and subheadings can help search engines understand the structure of your content and prioritize important information.

3. Optimize Your Title Tag and Meta Description

Your title tag and meta description are the first things that users see when your blog article appears on SERPs. It is also where you tell Google and the other search engines what this article is about. Therefore, it is essential to make sure that they are optimized for both search engines and users. Your title tag should be descriptive and contain your primary or focus keyword, while your meta description should also contain your focus keyword and provide a summary of your article’s content and include a call-to-action.

4. Optimize Your Images

Images can enhance the visual appeal of your article and help break up the text. However, it is essential to optimize your images for SEO by using descriptive filenames and alt tags. Your alt tag should include your primary or focus keyword as well. Additionally, compressing your images can help improve your website’s loading speed, which is a search engine ranking factor.

5. Use Internal and External Links

Linking to other relevant pages on your website and external sites can help search engines understand the context of your article and improve your website’s authority. External links are excellent for SEO. Jot down the sources you used in your research. Create a link to the sources you use. You can do this quite easily. For example, you could write something like this in your article. “According to Home Advisor a ?? water heater is very efficient.” Additionally, internal linking can help reduce your website’s bounce rate by encouraging users to explore other pages on your website.

6. Write High-Quality Content

At the end of the day, search engines prioritize websites that provide high-quality content that is relevant, valuable to users and is well researched. Therefore, it is essential to focus on creating content that meets the needs of your target audience and provides solutions to their problems.

“To Write a Blog Article, choose a topic that interests you and your potential customers, conduct thorough research, create an outline, write a compelling introduction, provide informative content in the body, write a concise and engaging conclusion, and edit and proofread your article.”

E Internet Marketing Services can help you grow your business so that you can Dominate Your Local Market. If you would like to learn how, or just want more information, book a Discovery Session now.
In conclusion, writing a blog article can be challenging, but it’s not impossible. By following these essential tips, you can write a blog article that stands out and engages your readers. Remember to choose a topic that interests you and your potential customers, conduct thorough research, create an outline, write a compelling introduction, provide informative content in the body, write a concise and engaging conclusion, and edit and proofread your article. Furthermore, optimizing your blog articles for SEO requires a combination of technical and creative skills. By following the tips outlined in this post, you can improve your website’s visibility, attract more organic traffic, and establish yourself as an authority in your niche. Remember, SEO is an ongoing process, so keep learning, adapting, and experimenting until you find what works best for your website. With practice and consistency, you can become an excellent blog writer.
E Internet Marketing Services can help you grow your business so that you can Dominate Your Local Market. If you would like to learn how, or just want more information, book a Discovery Session now.


4 Elements of Local SEOClick to Learn More

Related Articles

How to Write a Blog Article

Rick Samara

About the Author

Highly established skills focus on local search marketing (SEO), primarily on getting your business in and at the top of the Google 3-Pack. Content marketing, social media marketing, business listing management, reputation, and review management are critical to your success. These skills are applied to helping your local businesses dominate your local market and get ahead of your competition!

We have a proven track record!

Proof our internet marketing efforts work

We made $53,871 in
for a
Local Client.

This was a small plumbing company with
only 3 techs!

We know what it takes to put your business at the top of your local market.

Can we do the same kind of work for your company?

Google 3-Pack and Revenue Proof that our internet marketing efforts work


James Galloway

“Rick is a true professional. I have worked with Rick before and am amazed by his constant ability to deliver regardless of the job at hand.

His attention to detail is simply superb and to pin point his area of expertise is difficult as he covers so much.

Anybody looking to work with Rick is truly in safe hands and I am more than happy to recommend him and his services.”


James Galloway
James Galloway

Guenther Law Offices

“Rick Samara’s Internet marketing services and strategies are a “sure fire” success for small business owners.

He explained to me the advantages of claiming my Google Place Listing (now MyBusiness) for my law practice.

I wanted to target a specific geographic area to increase my visibility. Rick did it… fast! He now has me on Google page one for valuable keywords that relate directly to my practice and consistently creates new business for my firm.

If you want results, talk to Rick!”

Dan Guenther
Dan Guenther

Jerry Deason

“eInternet Marketing Services has exceeded my wildest expectations! Rick built my original website and he and Paul have recently modernized it. It looks fantastic, and it’s maximized for smart phone (mobile) search and local search.

Bottom line… they make my phone ring with new business customers. I’m proud to contribute to their our testimonials page!

If your goal is to get on the first page of Google for local search and increase your business, they do it better than anybody else!”

Jerry Deason
Jerry Deason

Judy Helm-Wright

Paul and Rick have been very responsive to help on the various forums. For me, that is a sign of a true service-oriented business who serves others.

Judy Helm-Wright
Judy Helm-Wright

Self Empower Coaching

“I knew I needed a website. I did that with GoDaddy. But, that website wasn’t really doing anything to promote my business…

Paul redesigned my website and Rick did the SEO work. I quickly started ranking high in Google local search.

Paul and I now meet every week to discuss new strategies on promoting my business.

And, I learned how to do SEO from Rick.

Paul has helped me create content and products, based on my knowledge and experience, that I can sell right from my website. And, it works! We’re on an amazing journey that I’m confident will not only grow my reputation and business, but will also create residual profit for me with the products Paul has helped me create.”

Deborah Oronzio
Deb Oronzio

Coach Todd

“Working with Rick and Paul has been awesome!

Not only are they very good at what they do, But there’s something more. They are genuinely interested in me and my business. They have helped me do much with my sites, internet presence, video production, and great ideas!

They come with my highest recommendation.

– Compete, Have Fun, Play at the Next Level Coach

Todd Thomas
Todd Thomas

Mary Flenniken

“I love working with Rick Samara. He provides a wealth of information on marketing our dental practice on the Internet!

He’s developed an integrated plan that includes our new website design, Google Place Listing and Facebook Fan Page; and he even provided us a free Internet coupon (ZPON) campaign. I’m excited.

He is totally accessible. I can tell his number 1 priority is helping us grow our business. We work together.

He provides constant updates on his activity. It just couldn’t get any better.

If you are not using Rick to market your business on the Internet, you are making a huge mistake!”

Mary Flenniken
Mary Flenniken