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Google Business Profile | SEO

Improve Your SEO with Google Business Profile Listing

Every business owner with a website is looking for ways to get noticed in the search results. Today, there are loads of tactics to rank well as a local business, but there is no silver bullet: as with most SEO issues, this is a combined effort.

What is Google My Business?

Google recently changed the name of its Google My Business to Google Business Profile. Regardless of the name change, however, Google Business Profile (GBP) remains the place for managing your business information and the way that information is presented in the search results.

You can beat your competition if you continually adjust and make additions to your GBP Listing

A recent survey showed that your GBP remains the biggest factor in local SEO success, with reviews coming in second place. Therefore, it is essential that you remain vigilant about how your business data is shown in Google Maps, the Knowledge Graph, and organic search results.

Google Business Profile ListingWhen creating a Google Business Profile, you or your agency should fill out as much information as possible. Spend time crafting your business description, your primary business category, and your business services.

Based on our over 15 years of experience, your business services should correlate with the services you have listed on your website. Google ranks these profiles based on their completeness and accuracy.

Your Google Business Profile also provides information to Google Maps results and the 3-Pack.

Here are some additional ways to get started optimizing your profile:

  1. Add your business name, business address and business phone number and operating hours. Keep these consistent!
  2. Show your business personality by adding photos, a cover image and logo to stand out to your new and existing customers.
  3. Add attributes to show if your business is veteran owned, black owned, women owned, or LGTBQ+ friendly.
Keep this thought in the back of your mind. You know that your competition probably has claimed their Google Business Profile Listing.

But you don’t know how well-optimized it is.

This is an area where you can beat your competition if you continually adjust and make additions to your listing. Simply adding photos will score big points with Google.

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Improve Your SEO with Google Business Profile Listing

with Google Business Profile
Rick Samara

About the Author

Highly established skills focus on local search marketing (SEO), primarily on getting your business in and at the top of the Google 3-Pack. Content marketing, social media marketing, business listing management, reputation, and review management are critical to your success. These skills are applied to helping your local businesses dominate your local market and get ahead of your competition!
Book A Call

0 Comments

4 Elements of Local SEOClick to Learn More

Related Articles

Improve Your SEO with Google Business Profile Listing

with Google Business Profile
Rick Samara

About the Author

Highly established skills focus on local search marketing (SEO), primarily on getting your business in and at the top of the Google 3-Pack. Content marketing, social media marketing, business listing management, reputation, and review management are critical to your success. These skills are applied to helping your local businesses dominate your local market and get ahead of your competition!
Book A Call

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Coach Todd

“Working with Rick and Paul has been awesome!

Not only are they very good at what they do, But there’s something more. They are genuinely interested in me and my business. They have helped me do much with my sites, internet presence, video production, and great ideas!

They come with my highest recommendation.

– Compete, Have Fun, Play at the Next Level Coach

Todd Thomas
Todd Thomas
Coach Todd

Guenther Law Offices

“Rick Samara’s Internet marketing services and strategies are a “sure fire” success for small business owners.

He explained to me the advantages of claiming my Google Place Listing (now MyBusiness) for my law practice.

I wanted to target a specific geographic area to increase my visibility. Rick did it… fast! He now has me on Google page one for valuable keywords that relate directly to my practice and consistently creates new business for my firm.

If you want results, talk to Rick!”

Dan Guenther
Dan Guenther
Guenther Law Offices

Jerry Deason

“eInternet Marketing Services has exceeded my wildest expectations! Rick built my original website and he and Paul have recently modernized it. It looks fantastic, and it’s maximized for smart phone (mobile) search and local search.

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If your goal is to get on the first page of Google for local search and increase your business, they do it better than anybody else!”

Jerry Deason
Jerry Deason
Jerry’s Plumbing, Heating and Air

Self Empower Coaching

“I knew I needed a website. I did that with GoDaddy. But, that website wasn’t really doing anything to promote my business…

Paul redesigned my website and Rick did the SEO work. I quickly started ranking high in Google local search.

Paul and I now meet every week to discuss new strategies on promoting my business.

And, I learned how to do SEO from Rick.

Paul has helped me create content and products, based on my knowledge and experience, that I can sell right from my website. And, it works! We’re on an amazing journey that I’m confident will not only grow my reputation and business, but will also create residual profit for me with the products Paul has helped me create.”

Deborah Oronzio
Deb Oronzio
Self Empower Coaching

James Galloway

“Rick is a true professional. I have worked with Rick before and am amazed by his constant ability to deliver regardless of the job at hand.

His attention to detail is simply superb and to pin point his area of expertise is difficult as he covers so much.

Anybody looking to work with Rick is truly in safe hands and I am more than happy to recommend him and his services.”

 

James Galloway
James Galloway

Mary Flenniken

“I love working with Rick Samara. He provides a wealth of information on marketing our dental practice on the Internet!

He’s developed an integrated plan that includes our new website design, Google Place Listing and Facebook Fan Page; and he even provided us a free Internet coupon (ZPON) campaign. I’m excited.

He is totally accessible. I can tell his number 1 priority is helping us grow our business. We work together.

He provides constant updates on his activity. It just couldn’t get any better.

If you are not using Rick to market your business on the Internet, you are making a huge mistake!”

Mary Flenniken
Mary Flenniken
Parkway Smiles Dentistry

Judy Helm-Wright

Paul and Rick have been very responsive to help on the various forums. For me, that is a sign of a true service-oriented business who serves others.

Judy Helm-Wright
Judy Helm-Wright
Artichoke Press