Online Presence Management Basics

Online Presence Management ensures that all of your local “citations” are correct and up-to-date. A local citation is any mention of a business online that includes your business name, address, and phone number. This is referred to as NAP.

What is Online Presence Management?

It may seem obvious that if your business name, address, and phone number is correct on your website, it’s right everywhere else, right?

Seems right – but that’s not the case.

Here’s the definitive description of OPM from Wikipedia.

Incorrect NAP Costs You Money

If your business information is missing or wrong online, more than 68% of consumers would become frustrated, lose trust in your business, and would stop using your business altogether.

That’s 2 out of 3 potential customers lost. You can’t afford to lose 2 out of 3 potential customers just because your business name, address, or phone number is wrong somewhere online.

How much is 1 customer worth to you? Double that – that’s what you may be losing.

Advanced SEO-Listings Management

Online Presence Monitoring is Mandatory

Even if your online information is correct initially, your online presence must be consistently monitored, updated, and corrected.

Employees who put information on FB, Yelp, or Google Business Profile often move on leaving the next employee to start over.

Your business changes location, rebrands, merges, or just changes a phone number or email address.

Governments generate data on your company and customers check-in, leave reviews, and post on social media without regard to accurate name, address or phone number.

Worse yet, hackers or even competitors can post ANYTHING about your business on many social sites and directories.

How Are Local Listings Beneficial for Your Business? Click here to learn more.


Even if your online information is correct initially, your online presence must be consistently monitored, updated and corrected.


The Basics of Online Presence Management

On the surface, online presence management is really straightforward. It involves establishing cre dentials with various types of online directories, review sites and government databases, logging onto those sites and adding your website data, and then making sure that data remains accurate and up-to-date on every site you monitor.

But it can get hectic if you don’t have a system to manage everything.

Luckily we have a system (Advanced SEO – Listings Management) and experienced people that can handle online presence management for you.

0 Comments

Trackbacks/Pingbacks

  1. List Building - Maryland Internet Marketing Services Company - […] Building equates to online presence management and online presence management is fundamental to local SEO and local search marketing.…
einternet-marketing-services-for-small-business

See if Your Business is Optimized to be Found by New Customers when They are Searching Online!

Request Your Free Digital Presence Audit!

A $175 Value!!

What if, without lifting a finger or making another phone call, you get ON DEMAND prospects calling you in need of your products and services NOW?

But first please understand,
right now, you're
LOSING MONEY if...

  • You're not Advertising or Advertising Incorrectly
  • You're not in the Google 3-Pack
  • Your Online Listings are Incorrect or Missing
  • ​Your Reputation is not Well-Managed
  • ​Your Social Media Presence is not Properly Engaged
  • ​You Don't Have a 4 to 5-Star Review Average
  • ​You Don't Nurture Leads Until They Become Clients

Because NO ONE will call if they don't
Know, Like & Trust You

We WILL change ALL of that FOR YOU

You'll get highly targeted leads and
premium prospects…

Ready to meet with you ASAP
So you can...

  • Stop burning through your ad budget on something that doesn't work
  • Stop buying leads & chasing leads
  • ​Improve your closing rate and increase your ROI

Related Articles

Online Presence Management Basics

Paul Stober

About the Author

Paul is the managing partner at e Internet Marketing Services for Local Business. He has many years of website development experience including video production and marketing, email and list building, product development and sales funnel creation.

4 Elements of Local SEOClick to Learn More

Testimonials

Jerry Deason

“eInternet Marketing Services has exceeded my wildest expectations! Rick built my original website and he and Paul have recently modernized it. It looks fantastic, and it’s maximized for smart phone (mobile) search and local search.

Bottom line… they make my phone ring with new business customers. I’m proud to contribute to their our testimonials page!

If your goal is to get on the first page of Google for local search and increase your business, they do it better than anybody else!”

Jerry Deason
Jerry Deason

James Galloway

“Rick is a true professional. I have worked with Rick before and am amazed by his constant ability to deliver regardless of the job at hand.

His attention to detail is simply superb and to pin point his area of expertise is difficult as he covers so much.

Anybody looking to work with Rick is truly in safe hands and I am more than happy to recommend him and his services.”

 

James Galloway
James Galloway

Mary Flenniken

“I love working with Rick Samara. He provides a wealth of information on marketing our dental practice on the Internet!

He’s developed an integrated plan that includes our new website design, Google Place Listing and Facebook Fan Page; and he even provided us a free Internet coupon (ZPON) campaign. I’m excited.

He is totally accessible. I can tell his number 1 priority is helping us grow our business. We work together.

He provides constant updates on his activity. It just couldn’t get any better.

If you are not using Rick to market your business on the Internet, you are making a huge mistake!”

Mary Flenniken
Mary Flenniken

Judy Helm-Wright

Paul and Rick have been very responsive to help on the various forums. For me, that is a sign of a true service-oriented business who serves others.

Judy Helm-Wright
Judy Helm-Wright

Guenther Law Offices

“Rick Samara’s Internet marketing services and strategies are a “sure fire” success for small business owners.

He explained to me the advantages of claiming my Google Place Listing (now MyBusiness) for my law practice.

I wanted to target a specific geographic area to increase my visibility. Rick did it… fast! He now has me on Google page one for valuable keywords that relate directly to my practice and consistently creates new business for my firm.

If you want results, talk to Rick!”

Dan Guenther
Dan Guenther

Coach Todd

“Working with Rick and Paul has been awesome!

Not only are they very good at what they do, But there’s something more. They are genuinely interested in me and my business. They have helped me do much with my sites, internet presence, video production, and great ideas!

They come with my highest recommendation.

– Compete, Have Fun, Play at the Next Level Coach

Todd Thomas
Todd Thomas

Self Empower Coaching

“I knew I needed a website. I did that with GoDaddy. But, that website wasn’t really doing anything to promote my business…

Paul redesigned my website and Rick did the SEO work. I quickly started ranking high in Google local search.

Paul and I now meet every week to discuss new strategies on promoting my business.

And, I learned how to do SEO from Rick.

Paul has helped me create content and products, based on my knowledge and experience, that I can sell right from my website. And, it works! We’re on an amazing journey that I’m confident will not only grow my reputation and business, but will also create residual profit for me with the products Paul has helped me create.”

Deborah Oronzio
Deb Oronzio
einternet-marketing-services-for-small-business

See if Your Business is Optimized to be Found by New Customers when They are Searching Online!

Request Your Free Digital Presence Audit!

A $175 Value!!

We have a proven track record!

Proof our internet marketing efforts work
We made $53,871 in
ONE MONTH
for a
Local Client.

We know what it takes to put your business at the top of your local market.

Can we do the same kind of work for your company?

Google 3-Pack and Revenue Proof that our internet marketing efforts work