Online Presence Management Basics

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Online Presence Management ensures that all of your local “citations” are correct and up-to-date. A local citation is any mention of a business online that includes your business name, address, and phone number. This is referred to as NAP.

What is Online Presence Management?

It may seem obvious that if your business name, address, and phone number is correct on your website, it’s right everywhere else, right?

Seems right – but that’s not the case.

Here’s the definitive description of OPM from Wikipedia.

Incorrect NAP Costs You Money

If your business information is missing or wrong online, more than 68% of consumers would become frustrated, lose trust in your business, and would stop using your business altogether.

That’s 2 out of 3 potential customers lost. You can’t afford to lose 2 out of 3 potential customers just because your business name, address, or phone number is wrong somewhere online.

How much is 1 customer worth to you? Double that – that’s what you may be losing.

Advanced SEO-Listings Management

Online Presence Monitoring is Mandatory

Even if your online information is correct initially, your online presence must be consistently monitored, updated, and corrected.

Employees who put information on FB, Yelp, or Google Business Profile often move on leaving the next employee to start over.

Your business changes location, rebrands, merges, or just changes a phone number or email address.

Governments generate data on your company and customers check-in, leave reviews, and post on social media without regard to accurate name, address or phone number.

Worse yet, hackers or even competitors can post ANYTHING about your business on many social sites and directories.

How Are Local Listings Beneficial for Your Business? Click here to learn more.

Even if your online information is correct initially, your online presence must be consistently monitored, updated and corrected.

The Basics of Online Presence Management

On the surface, online presence management is really straightforward. It involves establishing cre dentials with various types of online directories, review sites and government databases, logging onto those sites and adding your website data, and then making sure that data remains accurate and up-to-date on every site you monitor.

But it can get hectic if you don’t have a system to manage everything.

Luckily we have a system (Advanced SEO – Listings Management) and experienced people that can handle online presence management for you.


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Online Presence Management Basics

Paul Stober

About the Author

Paul is the managing partner at e Internet Marketing Services for Local Business. He has many years of website development experience including video production and marketing, email and list building, product development and sales funnel creation.

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