Here are great tips on small business video marketing. Video marketing is a powerful way to jump start your small business and marketing campaigns.
We choose to use this term small business video marketing for a very good reason. Its important to make a clear distinction between large and small businesses.
Large business use production facilities and have large budgets and staff to help with their video marketing.
By comparison, small businesses do not have these same resources. So, let’s be clear… small business owners, with the proper assistance, can use video to conduct very specific marketing campaigns.
If you are a small business owner, you need to at least be aware of some ways to use video to convey your marketing message. So, what is your marketing message?
A marketing message is a campaign that you develop to focus on a particular product or service that you offer. Or, it can be a short explainer video about you and your business.
Video marketing helps you convey your marketing message is a very attractive and short message. Let’s face it, consumers are inundated with marketing messages. They see them on TV, and they tune them out.
On the other hand, they use social media like YouTube and Facebook to watch “less threatening” advertisements.
Watch this short video to understand how and why Video Marketing can help your business.
Video is highly convertible. People like it! Video conveys a quick message! That’s critically important to today’s marketing strategy. Combine that with the relative cost of creating video, and you can certainly improve you business marketing Return-on-Investment (ROI).
Find out how you can improve your ROI and grow your business via video marketing. We can help! We create short Video Marketing Messages for our clients. Use our Contact Page to let us know if we can help!
Here’s an example of two videos we created to market and promote a Waldorf plumber in our local area. The first is a business into video. The second one focuses on the services this company provides.
This video focuses on one particular service Jerry’s Plumbing provides.
In summary, video can significantly enhance a small businesses marketing efforts. Video is highly convertible. Video conveys a quick message and it is inexpensive to produce. Do you have a 60-second explainer video that describes your business?
If you would like to discuss, you can schedule a short 30-minute free consultation with us at your convenience.