Need a Google My Business Page for your Small Business?

You need a Google My Business (GMB) Page for your small business if want to successfully market you business on the Internet and be found by new customers in your local market. Furthermore, it is essential to Local Search Engine Optimization (SEO)!

In fact, the first step in local SEO marketing is to claim and verify your GMB listing. The second step is to optimize the GMB listing (This can be found in our ne article). This can help you improve the chances of your local business showing up in Google’s Local 3-pack, Google Maps, and their organic rankings as well. Yes, a small business does need a Google My Business Page.

Local SEO will greatly help your business to rank on Google’s 3-pack – which is a coveted spot on Google search. A recent Moz study showed that more than 44% of individuals who performed a local search would click on a 3-pack listing while only 8% of them choose to check the other results on Google. And this includes paid or sponsored search.

While every small business does need a Google My Business Page, they also need to get their business page to be found in the Google 3-pack. If it is not, chances are better than not that their business will not be found.

What is this Google 3-pack anyway? Here it is along with some key characteristics:

Key Characteristics of GMB: It is Free

need a google my business pageGoogle offers this service free of charge to small and local businesses. So, why not take advantage of it.
Please understand that this is different from Paid or Sponsored search such Google’s Pay Per Click (PPC) advertising. Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world.

The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties. Users bid on keywords and pay for each click on their advertisements. This can become very expensive, and it is a major revenue generator for Google.

Google reserves some free advertising space for small business owners that do not have a large advertising budget.

Any small business that wants to be competitive or even dominant in their local market need a Google My Business Page.

Key Characteristic 2: The Google 3-pack will get your phone to ring!

As shown in the above picture, this is prime real estate for digital marketing advertising.

A visitor who performs a local search will find what they are looking for within the 3-pack listings on Google. That is why small businesses wishing to get found on the Internet should use an effective local SEO strategy, like described here, to improve their site rankings to attain one of these coveted spots on Google.

It will help improve conversion rates, sales, and profits of your business in the long run. So, yes again! Any small business that wants to be competitive or even dominant in their local market need a Google My Business Page.

Local SEO is for location-based searches. In fact, a physical address or zip code is a prerequisite for your business to rank for local search results. For this purpose, your business details should be up to date on your Google My Business Page and other online directories. If the information is not constant across all these properties, your business will not show up when a customer runs a local search on Google.

Furthermore, a listing in the Google 3-pack is both visual and functional. It appears on a local map, so you know that Google has verified it as a legitimate business. It shows that others are looking for a service that there are several people that have reviewed the business.

They can read the reviews. They can see how you interact with your customers. They will learn whether the business has a website. If a business does not have a website, this might hurt their credibility.

The bottom line is that a potential customer can learn a lot about your business if you have GMB listing and your business is in the Google 3-pack. Learn more about how to get started here.

GMB is a featured service in our digital marketing suite. Use this link to schedule a call to discuss!



  1. List Building - Maryland Internet Marketing Services Company - […] The Google 3-Pack is the way Google displays results when users make a local search. But it does take…

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Need a Google My Business Page for your Small Business?

Rick Samara

About the Author

Established skills include local search marketing, mobile marketing, google places, website design, mobile website design, search engine optimization. These skills are applied to helping local businesses grow their business!

4 Elements of Local SEOClick to Learn More


Self Empower Coaching

“I knew I needed a website. I did that with GoDaddy. But, that website wasn’t really doing anything to promote my business…

Paul redesigned my website and Rick did the SEO work. I quickly started ranking high in Google local search.

Paul and I now meet every week to discuss new strategies on promoting my business.

And, I learned how to do SEO from Rick.

Paul has helped me create content and products, based on my knowledge and experience, that I can sell right from my website. And, it works! We’re on an amazing journey that I’m confident will not only grow my reputation and business, but will also create residual profit for me with the products Paul has helped me create.”

Deborah Oronzio
Deb Oronzio

Guenther Law Offices

“Rick Samara’s Internet marketing services and strategies are a “sure fire” success for small business owners.

He explained to me the advantages of claiming my Google Place Listing (now MyBusiness) for my law practice.

I wanted to target a specific geographic area to increase my visibility. Rick did it… fast! He now has me on Google page one for valuable keywords that relate directly to my practice and consistently creates new business for my firm.

If you want results, talk to Rick!”

Dan Guenther
Dan Guenther

James Galloway

“Rick is a true professional. I have worked with Rick before and am amazed by his constant ability to deliver regardless of the job at hand.

His attention to detail is simply superb and to pin point his area of expertise is difficult as he covers so much.

Anybody looking to work with Rick is truly in safe hands and I am more than happy to recommend him and his services.”


James Galloway
James Galloway

Judy Helm-Wright

Paul and Rick have been very responsive to help on the various forums. For me, that is a sign of a true service-oriented business who serves others.

Judy Helm-Wright
Judy Helm-Wright

Coach Todd

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Not only are they very good at what they do, But there’s something more. They are genuinely interested in me and my business. They have helped me do much with my sites, internet presence, video production, and great ideas!

They come with my highest recommendation.

– Compete, Have Fun, Play at the Next Level Coach

Todd Thomas
Todd Thomas

Mary Flenniken

“I love working with Rick Samara. He provides a wealth of information on marketing our dental practice on the Internet!

He’s developed an integrated plan that includes our new website design, Google Place Listing and Facebook Fan Page; and he even provided us a free Internet coupon (ZPON) campaign. I’m excited.

He is totally accessible. I can tell his number 1 priority is helping us grow our business. We work together.

He provides constant updates on his activity. It just couldn’t get any better.

If you are not using Rick to market your business on the Internet, you are making a huge mistake!”

Mary Flenniken
Mary Flenniken

Jerry Deason

“eInternet Marketing Services has exceeded my wildest expectations! Rick built my original website and he and Paul have recently modernized it. It looks fantastic, and it’s maximized for smart phone (mobile) search and local search.

Bottom line… they make my phone ring with new business customers. I’m proud to contribute to their our testimonials page!

If your goal is to get on the first page of Google for local search and increase your business, they do it better than anybody else!”

Jerry Deason
Jerry Deason


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