Need a Google Business Profile Page for your Small Business?

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You need a Google Business Profile (GBP) Page for your small business if want to successfully market your business on the Internet and be found by new customers in your local market. Furthermore, it is essential to Local Search Engine Optimization (SEO)!

In fact, the first step in local SEO marketing is to claim and verify your GBP listing. The second step is to optimize the GBP listing (This can be found in our next article). This can help you improve the chances of your local business showing up in Google’s Local 3-pack, Google Maps, and their organic rankings as well. Yes, a small business does need a Google Business Profile Page.

Local SEO will greatly help your business to rank on Google’s 3-pack – which is a coveted spot on Google search. A recent Moz study showed that more than 44% of individuals who performed a local search would click on a 3-pack listing while only 8% of them choose to check the other results on Google. And this includes paid or sponsored search.

While every small business does need a Google Business Profile Page, they also need to get their business page to be found in the Google 3-pack. If it is not, chances are better than not that their business will not be found.

What is this Google 3-pack anyway? Here it is along with some key characteristics:

Key Characteristics of GBP: It is Free

need a google my business pageGoogle offers this service free of charge to small and local businesses. So, why not take advantage of it.
Please understand that this is different from Paid or Sponsored search such Google’s Pay Per Click (PPC) advertising. Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world.

The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties. Users bid on keywords and pay for each click on their advertisements. This can become very expensive, and it is a major revenue generator for Google.

Google reserves some free advertising space for small business owners that do not have a large advertising budget.

Any small business that wants to be competitive or even dominant in their local market need a Google Business Profile Page.

Key Characteristic 2: The Google 3-pack will get your phone to ring!

As shown in the above picture, this is prime real estate for digital marketing advertising.

A visitor who performs a local search will find what they are looking for within the 3-pack listings on Google. That is why small businesses wishing to get found on the Internet should use an effective local SEO strategy, like described here, to improve their site rankings to attain one of these coveted spots on Google.

It will help improve conversion rates, sales, and profits of your business in the long run. So, yes again! Any small business that wants to be competitive or even dominant in their local market need a Google Business Profile Page.

Local SEO is for location-based searches. In fact, a physical address or zip code is a prerequisite for your business to rank for local search results. For this purpose, your business details should be up to date on your Google Business Profile Page and other online directories. If the information is not constant across all these properties, your business will not show up when a customer runs a local search on Google.

Furthermore, a listing in the Google 3-pack is both visual and functional. It appears on a local map, so you know that Google has verified it as a legitimate business. It shows that others are looking for a service that there are several people that have reviewed the business.

They can read the reviews. They can see how you interact with your customers. They will learn whether the business has a website. If a business does not have a website, this might hurt their credibility.

The bottom line is that a potential customer can learn a lot about your business if you have GBP listing and your business is in the Google 3-pack. Learn more about how to get started here.

GBP is a featured service in our digital marketing suite. Use this link to schedule a call to discuss!


4 Elements of Local SEOClick to Learn More

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Improve Your SEO with Google Business Profile Listing

When creating a Google Business Profile Listing, you or your agency should fill out as much information as possible. Spend time crafting your business description, your primary business category, and your business services. Based on our over 15 years of experience, your business services should correlate with the services you have listed on your website. Google ranks these profiles based on their completeness and accuracy.

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Need a Google Business Profile Page for your Small Business?

Rick Samara

About the Author

Highly established skills focus on local search marketing (SEO), primarily on getting your business in and at the top of the Google 3-Pack. Content marketing, social media marketing, business listing management, reputation, and review management are critical to your success. These skills are applied to helping your local businesses dominate your local market and get ahead of your competition!

We have a proven track record!

Proof our internet marketing efforts work

We made $53,871 in
for a
Local Client.

This was a small plumbing company with
only 3 techs!

We know what it takes to put your business at the top of your local market.

Can we do the same kind of work for your company?

Google 3-Pack and Revenue Proof that our internet marketing efforts work


Self Empower Coaching

“I knew I needed a website. I did that with GoDaddy. But, that website wasn’t really doing anything to promote my business…

Paul redesigned my website and Rick did the SEO work. I quickly started ranking high in Google local search.

Paul and I now meet every week to discuss new strategies on promoting my business.

And, I learned how to do SEO from Rick.

Paul has helped me create content and products, based on my knowledge and experience, that I can sell right from my website. And, it works! We’re on an amazing journey that I’m confident will not only grow my reputation and business, but will also create residual profit for me with the products Paul has helped me create.”

Deborah Oronzio
Deb Oronzio

Guenther Law Offices

“Rick Samara’s Internet marketing services and strategies are a “sure fire” success for small business owners.

He explained to me the advantages of claiming my Google Place Listing (now MyBusiness) for my law practice.

I wanted to target a specific geographic area to increase my visibility. Rick did it… fast! He now has me on Google page one for valuable keywords that relate directly to my practice and consistently creates new business for my firm.

If you want results, talk to Rick!”

Dan Guenther
Dan Guenther

Coach Todd

“Working with Rick and Paul has been awesome!

Not only are they very good at what they do, But there’s something more. They are genuinely interested in me and my business. They have helped me do much with my sites, internet presence, video production, and great ideas!

They come with my highest recommendation.

– Compete, Have Fun, Play at the Next Level Coach

Todd Thomas
Todd Thomas

James Galloway

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James Galloway
James Galloway

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Paul and Rick have been very responsive to help on the various forums. For me, that is a sign of a true service-oriented business who serves others.

Judy Helm-Wright
Judy Helm-Wright

Mary Flenniken

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He’s developed an integrated plan that includes our new website design, Google Place Listing and Facebook Fan Page; and he even provided us a free Internet coupon (ZPON) campaign. I’m excited.

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Mary Flenniken
Mary Flenniken

Jerry Deason

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Bottom line… they make my phone ring with new business customers. I’m proud to contribute to their our testimonials page!

If your goal is to get on the first page of Google for local search and increase your business, they do it better than anybody else!”

Jerry Deason
Jerry Deason