An SEO Optimized Website – The 1st Step to Market Your Business in the 21st Century

These days, you absolutely NEED an SEO Optimized website. If people can’t find you on their phones or laptops, you might as well not even exist. Here are four must-haves for your website.

Your site doesn’t have to be fancy. But it does need to be SEO Optimized, have a broad online presence, be secure, and be mobile-friendly.

SEO Optimized Website

seo optimized websiteBasic on-page steps you can take to improve the optimization of your website and content include adding the right (and the right amount of) keywords to your copy, headlines, section titles and permalinks, and assigning SEO metadata in the right way to your posts.

You can boost the value of SEO by structuring your website so that it’s easily navigated by visitors and by linking relevant and related content within your site. Building an XML sitemap helps search engines more easily understand your website structure and rank it appropriately.

Here’s more about SEO Basics: A Noob-Friendly 5-Step Guide to SEO Success.

Online Presence Management

Off-page SEO is all about other sites linking back to your site. You may have heard the term “backlinks.” That’s where it came from.

seo optimized websiteSharing original, relevant, and helpful content on social media is a major way of creating backlinks. You also need to be sure that online directories, review sites and even government databases (which provide contact data for search engines), contain accurate, up-to-date information about your business. That starts with online presence management.

Online presence management ensures that all of your local “citations” are correct and up-to-date. A local citation is any mention of a business online that includes your business name, address, and phone number. This is referred to as NAP.

Is Your Website Secure?

Your website should also be secure. That means it should have an SSL certificate and its URL should start with https://. In the Chrome browser, the address bar will have a small lock to the left of the website URL. It means Chrome (and Google) trusts your safety certificate.

Google gives ranking preference to secure websites. More importantly, a warning that your site is “Not secure or Dangerous” scares away potential customers.

If you’re not absolutely sure your website is SEO Optimized, secure, and mobile-friendly, you’re probably losing money already.

Be Mobile Ready

Finally, your site needs to be fully mobile-responsive. Today, more than half of all website visitors view your site on their phone. And 85% of smartphone users follow up with a phone call.

You just can’t afford to have a site that isn’t easily seen or navigated on a phone.

Four Must-Haves for your Website

In order for your site to be an effective marketing tool, it must do more than just look pretty. To review your website must:

  1. Be SEO Optimized
  2. Have a broad online presence
  3. Be secure
  4. Be mobile-friendly

Everything else is just a bonus!



  1. Local Search Marketing - Understanding - MD Internet Marketing Services - […] Basic SEO is really quite simple. The major search engines in the United States are Google, Bing and Yahoo.…

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An SEO Optimized Website – The 1st Step to Market Your Business in the 21st Century

Rick Samara

About the Author

Established skills include local search marketing, mobile marketing, google places, website design, mobile website design, search engine optimization. These skills are applied to helping local businesses grow their business!

4 Elements of Local SEOClick to Learn More


Guenther Law Offices

“Rick Samara’s Internet marketing services and strategies are a “sure fire” success for small business owners.

He explained to me the advantages of claiming my Google Place Listing (now MyBusiness) for my law practice.

I wanted to target a specific geographic area to increase my visibility. Rick did it… fast! He now has me on Google page one for valuable keywords that relate directly to my practice and consistently creates new business for my firm.

If you want results, talk to Rick!”

Dan Guenther
Dan Guenther

Self Empower Coaching

“I knew I needed a website. I did that with GoDaddy. But, that website wasn’t really doing anything to promote my business…

Paul redesigned my website and Rick did the SEO work. I quickly started ranking high in Google local search.

Paul and I now meet every week to discuss new strategies on promoting my business.

And, I learned how to do SEO from Rick.

Paul has helped me create content and products, based on my knowledge and experience, that I can sell right from my website. And, it works! We’re on an amazing journey that I’m confident will not only grow my reputation and business, but will also create residual profit for me with the products Paul has helped me create.”

Deborah Oronzio
Deb Oronzio

Coach Todd

“Working with Rick and Paul has been awesome!

Not only are they very good at what they do, But there’s something more. They are genuinely interested in me and my business. They have helped me do much with my sites, internet presence, video production, and great ideas!

They come with my highest recommendation.

– Compete, Have Fun, Play at the Next Level Coach

Todd Thomas
Todd Thomas

Jerry Deason

“eInternet Marketing Services has exceeded my wildest expectations! Rick built my original website and he and Paul have recently modernized it. It looks fantastic, and it’s maximized for smart phone (mobile) search and local search.

Bottom line… they make my phone ring with new business customers. I’m proud to contribute to their our testimonials page!

If your goal is to get on the first page of Google for local search and increase your business, they do it better than anybody else!”

Jerry Deason
Jerry Deason

Mary Flenniken

“I love working with Rick Samara. He provides a wealth of information on marketing our dental practice on the Internet!

He’s developed an integrated plan that includes our new website design, Google Place Listing and Facebook Fan Page; and he even provided us a free Internet coupon (ZPON) campaign. I’m excited.

He is totally accessible. I can tell his number 1 priority is helping us grow our business. We work together.

He provides constant updates on his activity. It just couldn’t get any better.

If you are not using Rick to market your business on the Internet, you are making a huge mistake!”

Mary Flenniken
Mary Flenniken

James Galloway

“Rick is a true professional. I have worked with Rick before and am amazed by his constant ability to deliver regardless of the job at hand.

His attention to detail is simply superb and to pin point his area of expertise is difficult as he covers so much.

Anybody looking to work with Rick is truly in safe hands and I am more than happy to recommend him and his services.”


James Galloway
James Galloway

Judy Helm-Wright

Paul and Rick have been very responsive to help on the various forums. For me, that is a sign of a true service-oriented business who serves others.

Judy Helm-Wright
Judy Helm-Wright


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