3 Ways Customer Reviews Can Help Your Business Grow

Google Reviews give businesses a big credibility and reputation boost without having to spend a lot of money, while drastically improving your local SEO Score. That’s the Hidden Magic of Reviews!

Hidden Magic of Reviews

The quality and quantity of reviews on Google is one of the most important ranking factors for local SEO.

We have identified three ways customer reviews can help your business grow.

1. Number of Reviews AND Review Rating Boost Your Rating

Having a clean and positive reviews score will instantly increase your Brand Trust, Online Exposure, Local SEO, Click-Through Rates, and ultimately your overall conversion.

In other words, the more reviews you have, along with your review rating is what helps you stand out among your competitors.

For example, if you have 20 reviews with a rating of 4.9 and a competitor has 20 reviews with a rating of 4.2, Google will favor your listing over your competitor’s. And so will the people who are searching for your product or service.

Your listing with great reviews and a high rating provides “social proof” to anyone searching for your product or service. But the real magic of reviews is really found in your response to reviews. Google will send an email to your Gmail account whenever someone posts a review.


Don’t let your reputation be subject to the whims of bad reviews. Learn how to proactively manage reviews and help your business grow.


2. Respond To All Reviews – Good AND Bad

It’s very important that you respond to all reviews and respond as quickly as possible. Google will score you on this as well. Once you respond to a review, Google will send an email to the person who provided the review letting them know you responded.

Why is this important? Google wants to see how you manage and treat your customers. Google considers reviews a two-way street or interaction between your business and your customers.

Another way of putting this is that Google considers reviews as a “customer service” vehicle.

3. Beat Your Competitors By Enhancing Your Users’ Experience

One thing very important to understand is that a standing Google priority is and always will be “enhancing their users experience.” And their users are the people who use their search engine. This is a great way to start beating your competitors.

Here is a cool trick to use when responding to reviews to score big points with Google. Let’s say you are a plumbing company and you recently installed a water heater for a customer. Water heater installation and service is one of the services you have listed in your GBP profile and on your website.

This customer writes a nice 5-Star review, mentioning the tech and what a great job he or she did. However, the customer did not mention the service.

So, take a little time, check your work logs, and find the service you performed for this customer. In your response specifically mention ‘water heater installation’ or ‘water heater service.’

Why? These are keywords that Google will remember! The next time someone in your local market uses these keywords when searching in Google, you significantly increase your chances of getting this business.

For even more insights about the value of customer reviews, check out 3 Ways Customer Reviews Can Help You Grow Your Business.


Hopefully, you or your Internet Marketing Agency or Website Development Company are staying on top of this! Keep them on their toes and ask!

If you need someone to help manage these key functions, you can reach out to us to discuss them.

0 Comments

4 Elements of Local SEOClick to Learn More

Related Articles

3 Ways Customer Reviews Can Help Your Business Grow

Rick Samara

About the Author

Highly established skills focus on local search marketing (SEO), primarily on getting your business in and at the top of the Google 3-Pack. Content marketing, social media marketing, business listing management, reputation, and review management are critical to your success. These skills are applied to helping your local businesses dominate your local market and get ahead of your competition!

0 Comments

4 Elements of Local SEOClick to Learn More

Related Articles

3 Ways Customer Reviews Can Help Your Business Grow

Rick Samara

About the Author

Highly established skills focus on local search marketing (SEO), primarily on getting your business in and at the top of the Google 3-Pack. Content marketing, social media marketing, business listing management, reputation, and review management are critical to your success. These skills are applied to helping your local businesses dominate your local market and get ahead of your competition!

We have a proven track record!

Proof our internet marketing efforts work

We made $53,871 in
ONE MONTH
for a
Local Client.

This was a small plumbing company with
only 3 techs!

We know what it takes to put your business at the top of your local market.

Can we do the same kind of work for your company?

Google 3-Pack and Revenue Proof that our internet marketing efforts work

Testimonials

Judy Helm-Wright

Paul and Rick have been very responsive to help on the various forums. For me, that is a sign of a true service-oriented business who serves others.

Judy Helm-Wright
Judy Helm-Wright

Coach Todd

“Working with Rick and Paul has been awesome!

Not only are they very good at what they do, But there’s something more. They are genuinely interested in me and my business. They have helped me do much with my sites, internet presence, video production, and great ideas!

They come with my highest recommendation.

– Compete, Have Fun, Play at the Next Level Coach

Todd Thomas
Todd Thomas

Guenther Law Offices

“Rick Samara’s Internet marketing services and strategies are a “sure fire” success for small business owners.

He explained to me the advantages of claiming my Google Place Listing (now MyBusiness) for my law practice.

I wanted to target a specific geographic area to increase my visibility. Rick did it… fast! He now has me on Google page one for valuable keywords that relate directly to my practice and consistently creates new business for my firm.

If you want results, talk to Rick!”

Dan Guenther
Dan Guenther

James Galloway

“Rick is a true professional. I have worked with Rick before and am amazed by his constant ability to deliver regardless of the job at hand.

His attention to detail is simply superb and to pin point his area of expertise is difficult as he covers so much.

Anybody looking to work with Rick is truly in safe hands and I am more than happy to recommend him and his services.”

 

James Galloway
James Galloway

Mary Flenniken

“I love working with Rick Samara. He provides a wealth of information on marketing our dental practice on the Internet!

He’s developed an integrated plan that includes our new website design, Google Place Listing and Facebook Fan Page; and he even provided us a free Internet coupon (ZPON) campaign. I’m excited.

He is totally accessible. I can tell his number 1 priority is helping us grow our business. We work together.

He provides constant updates on his activity. It just couldn’t get any better.

If you are not using Rick to market your business on the Internet, you are making a huge mistake!”

Mary Flenniken
Mary Flenniken

Self Empower Coaching

“I knew I needed a website. I did that with GoDaddy. But, that website wasn’t really doing anything to promote my business…

Paul redesigned my website and Rick did the SEO work. I quickly started ranking high in Google local search.

Paul and I now meet every week to discuss new strategies on promoting my business.

And, I learned how to do SEO from Rick.

Paul has helped me create content and products, based on my knowledge and experience, that I can sell right from my website. And, it works! We’re on an amazing journey that I’m confident will not only grow my reputation and business, but will also create residual profit for me with the products Paul has helped me create.”

Deborah Oronzio
Deb Oronzio

Jerry Deason

“eInternet Marketing Services has exceeded my wildest expectations! Rick built my original website and he and Paul have recently modernized it. It looks fantastic, and it’s maximized for smart phone (mobile) search and local search.

Bottom line… they make my phone ring with new business customers. I’m proud to contribute to their our testimonials page!

If your goal is to get on the first page of Google for local search and increase your business, they do it better than anybody else!”

Jerry Deason
Jerry Deason