Integrated Internet Marketing: Overview

This is the first in a series of articles on Integrated Internet Marketing. Integrated Internet Marketing is a process, but more importantly, it’s a strategy.

This strategy involves all the features of Internet marketing. Plus, this strategy crosses the entire spectrum of the Customer Lifecycle. It’s complex and it’s involved!

However, it provides a basic guideline to help a small business owner determine their Internet marketing strategies to fit their individual needs and determine how it all fits into their specific business plan.

Here is a simplified diagram to show the flow of the Customer Lifecycle.

Integrated Internet Marketing

The goal or purpose of developing in Integrated Internet Marketing strategy is to nurture and develop loyal repeat buyers to your business. By creating loyal repeat buyers, a small business is completing the client lifecycle. More importantly, it is driving new customer to your business through referrals.

Today’s buyers want to be nurtured. They want to be involved in the process. More importantly, they base their purchasing decisions on social proof. Social proof is extremely valuable to small business owners. People make buying decisions on recommendations by their friends, business associates, family and social/religious groups.

Here are the topics that will be covered in this article series:

Integrated Internet Marketing: Small Business Website

A small business website is critical to a small business’s Internet marketing success. It’s the first and most fundamental step in developing an Integrated Internet Marketing strategy. Your small business website needs to be search engine friendly.

In other words, it must include the basic fundamental criteria of Search Engine Optimization (SEO). Every other component of Internet marketing will build upon this premise. This is a process, and it warrants careful attention, testing and occasional updates.

Integrated Internet Marketing: Drive Traffic and Attract Leads

Once you’ve developed an SEO’d small business website, you must learn how to drive traffic to your website and attract leads. Local Search Marketing, Social Media Marketing, and Mobile Marketing are key elements to this strategy. Video Marketing and Email Marketing are two other ways to drive traffic to your small business website. Other forms and methods toward list building will also be covered.

Integrated Internet Marketing: Nurturing Leads and Converting Sales

There are lots of different Internet Marketing strategies that a small business owner can employ to nurture leads and covert them to sales. The fundamental concept covered in this article will focus on “providing value” to potential clients to convert them into buyers.

No doubt you’ve seen the explosion of coupon marketing in the past few years. There’s a reason for this. It works! However, it only works in driving customers to a business with the expectation of saving money. This article will show you how to capture these customers and turn them into loyal repeat buyers.

Integrated Internet Marketing: Getting Referrals

Satisfied customers are more than willing to provide referrals, but a lot of businesses just don’t know how to effectively ask customers for referrals. This is “social proof “and it completes the client lifecycle. This article will cover easy to use techniques for small business owners to use to generate referrals for their business.

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Integrated Internet Marketing: Overview

Rick Samara

About the Author

Established skills include local search marketing, mobile marketing, google places, website design, mobile website design, search engine optimization. These skills are applied to helping local businesses grow their business!

4 Elements of Local SEOClick to Learn More

Testimonials

Coach Todd

“Working with Rick and Paul has been awesome!

Not only are they very good at what they do, But there’s something more. They are genuinely interested in me and my business. They have helped me do much with my sites, internet presence, video production, and great ideas!

They come with my highest recommendation.

– Compete, Have Fun, Play at the Next Level Coach

Todd Thomas
Todd Thomas

Self Empower Coaching

“I knew I needed a website. I did that with GoDaddy. But, that website wasn’t really doing anything to promote my business…

Paul redesigned my website and Rick did the SEO work. I quickly started ranking high in Google local search.

Paul and I now meet every week to discuss new strategies on promoting my business.

And, I learned how to do SEO from Rick.

Paul has helped me create content and products, based on my knowledge and experience, that I can sell right from my website. And, it works! We’re on an amazing journey that I’m confident will not only grow my reputation and business, but will also create residual profit for me with the products Paul has helped me create.”

Deborah Oronzio
Deb Oronzio

Guenther Law Offices

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Dan Guenther
Dan Guenther

Mary Flenniken

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Mary Flenniken
Mary Flenniken

Jerry Deason

“eInternet Marketing Services has exceeded my wildest expectations! Rick built my original website and he and Paul have recently modernized it. It looks fantastic, and it’s maximized for smart phone (mobile) search and local search.

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Jerry Deason
Jerry Deason

Judy Helm-Wright

Paul and Rick have been very responsive to help on the various forums. For me, that is a sign of a true service-oriented business who serves others.

Judy Helm-Wright
Judy Helm-Wright

James Galloway

“Rick is a true professional. I have worked with Rick before and am amazed by his constant ability to deliver regardless of the job at hand.

His attention to detail is simply superb and to pin point his area of expertise is difficult as he covers so much.

Anybody looking to work with Rick is truly in safe hands and I am more than happy to recommend him and his services.”

 

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