Integrated Internet Marketing: Overview

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This is the first in a series of articles on Integrated Internet Marketing. Integrated Internet Marketing is a process, but more importantly, it’s a strategy.

This strategy involves all the features of Internet marketing. Plus, this strategy crosses the entire spectrum of the Customer Lifecycle. It’s complex and it’s involved!

However, it provides a basic guideline to help a small business owner determine their Internet marketing strategies to fit their individual needs and determine how it all fits into their specific business plan.

Here is a simplified diagram to show the flow of the Customer Lifecycle.

Integrated Internet Marketing

The goal or purpose of developing in Integrated Internet Marketing strategy is to nurture and develop loyal repeat buyers to your business. By creating loyal repeat buyers, a small business is completing the client lifecycle. More importantly, it is driving new customer to your business through referrals.

Today’s buyers want to be nurtured. They want to be involved in the process. More importantly, they base their purchasing decisions on social proof. Social proof is extremely valuable to small business owners. People make buying decisions on recommendations by their friends, business associates, family and social/religious groups.

Here are the topics that will be covered in this article series:

Integrated Internet Marketing: Small Business Website

A small business website is critical to a small business’s Internet marketing success. It’s the first and most fundamental step in developing an Integrated Internet Marketing strategy. Your small business website needs to be search engine friendly.

In other words, it must include the basic fundamental criteria of Search Engine Optimization (SEO). Every other component of Internet marketing will build upon this premise. This is a process, and it warrants careful attention, testing and occasional updates.

Integrated Internet Marketing: Drive Traffic and Attract Leads

Once you’ve developed an SEO’d small business website, you must learn how to drive traffic to your website and attract leads. Local Search Marketing, Social Media Marketing, and Mobile Marketing are key elements to this strategy. Video Marketing and Email Marketing are two other ways to drive traffic to your small business website. Other forms and methods toward list building will also be covered.

Integrated Internet Marketing: Nurturing Leads and Converting Sales

There are lots of different Internet Marketing strategies that a small business owner can employ to nurture leads and covert them to sales. The fundamental concept covered in this article will focus on “providing value” to potential clients to convert them into buyers.

No doubt you’ve seen the explosion of coupon marketing in the past few years. There’s a reason for this. It works! However, it only works in driving customers to a business with the expectation of saving money. This article will show you how to capture these customers and turn them into loyal repeat buyers.

Integrated Internet Marketing: Getting Referrals

Satisfied customers are more than willing to provide referrals, but a lot of businesses just don’t know how to effectively ask customers for referrals. This is “social proof “and it completes the client lifecycle. This article will cover easy to use techniques for small business owners to use to generate referrals for their business.

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Integrated Internet Marketing: Overview

Rick Samara

About the Author

Highly established skills focus on local search marketing (SEO), primarily on getting your business in and at the top of the Google 3-Pack. Content marketing, social media marketing, business listing management, reputation, and review management are critical to your success. These skills are applied to helping your local businesses dominate your local market and get ahead of your competition!

We have a proven track record!

Proof our internet marketing efforts work

We made $53,871 in
ONE MONTH
for a
Local Client.

This was a small plumbing company with
only 3 techs!

We know what it takes to put your business at the top of your local market.

Can we do the same kind of work for your company?

Google 3-Pack and Revenue Proof that our internet marketing efforts work

Testimonials

Guenther Law Offices

“Rick Samara’s Internet marketing services and strategies are a “sure fire” success for small business owners.

He explained to me the advantages of claiming my Google Place Listing (now MyBusiness) for my law practice.

I wanted to target a specific geographic area to increase my visibility. Rick did it… fast! He now has me on Google page one for valuable keywords that relate directly to my practice and consistently creates new business for my firm.

If you want results, talk to Rick!”

Dan Guenther
Dan Guenther

Jerry Deason

“eInternet Marketing Services has exceeded my wildest expectations! Rick built my original website and he and Paul have recently modernized it. It looks fantastic, and it’s maximized for smart phone (mobile) search and local search.

Bottom line… they make my phone ring with new business customers. I’m proud to contribute to their our testimonials page!

If your goal is to get on the first page of Google for local search and increase your business, they do it better than anybody else!”

Jerry Deason
Jerry Deason

Judy Helm-Wright

Paul and Rick have been very responsive to help on the various forums. For me, that is a sign of a true service-oriented business who serves others.

Judy Helm-Wright
Judy Helm-Wright

Self Empower Coaching

“I knew I needed a website. I did that with GoDaddy. But, that website wasn’t really doing anything to promote my business…

Paul redesigned my website and Rick did the SEO work. I quickly started ranking high in Google local search.

Paul and I now meet every week to discuss new strategies on promoting my business.

And, I learned how to do SEO from Rick.

Paul has helped me create content and products, based on my knowledge and experience, that I can sell right from my website. And, it works! We’re on an amazing journey that I’m confident will not only grow my reputation and business, but will also create residual profit for me with the products Paul has helped me create.”

Deborah Oronzio
Deb Oronzio

Coach Todd

“Working with Rick and Paul has been awesome!

Not only are they very good at what they do, But there’s something more. They are genuinely interested in me and my business. They have helped me do much with my sites, internet presence, video production, and great ideas!

They come with my highest recommendation.

– Compete, Have Fun, Play at the Next Level Coach

Todd Thomas
Todd Thomas

James Galloway

“Rick is a true professional. I have worked with Rick before and am amazed by his constant ability to deliver regardless of the job at hand.

His attention to detail is simply superb and to pin point his area of expertise is difficult as he covers so much.

Anybody looking to work with Rick is truly in safe hands and I am more than happy to recommend him and his services.”

 

James Galloway
James Galloway

Mary Flenniken

“I love working with Rick Samara. He provides a wealth of information on marketing our dental practice on the Internet!

He’s developed an integrated plan that includes our new website design, Google Place Listing and Facebook Fan Page; and he even provided us a free Internet coupon (ZPON) campaign. I’m excited.

He is totally accessible. I can tell his number 1 priority is helping us grow our business. We work together.

He provides constant updates on his activity. It just couldn’t get any better.

If you are not using Rick to market your business on the Internet, you are making a huge mistake!”

Mary Flenniken
Mary Flenniken