List Building

List Building equates to online presence management and online presence management is fundamental to local SEO and local search marketing. Local SEO is becoming increasingly important to Google and the other search engines.

Do not confuse this article with list building to build an email marketing list. This is much different. Yes, it it important to build a email marketing list of clients. An email marketing list is an very important tool that enables you stay in contact with your clients and customers.

In the context of this article, list building is a discipline defined by Google and the other search engines. It is important to you because If you give Google what it wants, you will be rewarded. If you want your business to rank in the Google 3-Pack, you need to practice sound and consistent list building or online presence management.

The Google 3-Pack is the way Google displays results when users make a local search. But it does take effort to earn a position in the 3-Pack. The first thing you need is to claim and verify your Google Business Profile page.

Within the 3-Pack are three Local businesses, a map of where they are located, and basic information about the businesses. This is very coveted real estate in the local search marketing world. Google is essentially telling its users that these three businesses will solve their problems. It is also Google’s way of rewarding businesses that follow their rules.

The Google 3-Pack

Furthermore, list building is important to any small business because if a business’s listing is incorrect or missing, consumers will feel less confident about the brand, likely leading them to choose a competitor’s product or service. The availability of accurate listings ensures customers are able to find brick and mortar locations while they are open for business. Or. quickly contact a service contractor like a plumber or electrician in an emergency.

More importantly, if a small business has inaccurate listings they will not earn Google’s trust and will not show up in Google search. There are a “number of ways to skin a cat,” and we have used a number of different services for list building in the past. We are familiar with services like Advice Local, Yext, Moz, etc. We have settled on a suite of three tools for online presence management: Listing Builder, Listing Sync Pro and Listing Distribution.

Listing Builder is a free app if you have registered for a Local Online Business Toolkit account. It forms the foundation for your list building. It enables you to build your NAP (Business NAME, Business ADDRESS & Business PHONE number). With 85% of consumers browsing online to find a business, it is more important than ever to be showing present and accurate NAP.

With online search growing at a rapid pace, it is more important than ever to ensure your business listings are present, accurate, and protected from unwanted changes. Listing Sync Pro gives you a single dashboard to control how your business appears across the internet.

With the click of a button, you can instantly create and update listings across an established network of sites. Have you decided to change your business hours? Simply make the changes on your dashboard, hit save and your new hours will be posted instantaneously.

Better yet, it keeps your business information protected from third-party changes, keeping you in control of your listing. You will get found on search engines, social networks, mobile apps, navigation systems, and more with Listing Sync Pro!

With 85% of consumers browsing online to find a business, it is more important than ever to be showing present and accurate NAP

Listing distribution submits and monitors your business information across four data aggregators: Neustar/Localeze, Data Axle, Foursquare and Factual. These aggregators share your business information with a network of directories that power search engines, navigation systems, voice search, mobile apps, and more. Plus, they ensure that your listings are accurate and this enhances your local SEO. They also power modern applications such as Apple’s Siri.

In summary, List Building is a function that will significantly enhance your local SEO and result in more business. Listing Builder will establish your foundation. Listing Sync Pro will protect your business listings, and combined with Listing Distribution will significantly improve your listings over time.

Local Seo Through List Building

The screenshot above shows you the impact of using these three applications together. We started using Listing Builder. We were doing well. We were above the industry average with a score of 581, but we really wanted our scores in the 95th percentile. As you can see, our listing score continues to increase. We will easily be in or above the 95th percentile in a couple of months. You can achieve similar results with your business by using these three applications together.

But, see for yourself. Try it! The first thing you need to do is simply register for the free Local Business Online Toolkit.

Get the Local Business Online Toolkit

Once you are registered, we will reach out to you to schedule an Onboarding Zoom meeting.


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List Building

Rick Samara

About the Author

Established skills include local search marketing, mobile marketing, google places, website design, mobile website design, search engine optimization. These skills are applied to helping local businesses grow their business!

We have a proven track record!

Proof our internet marketing efforts work

We made $53,871 in
for a
Local Client.

This was a small plumbing company with
only 3 techs!

We know what it takes to put your business at the top of your local market.

Can we do the same kind of work for your company?

Google 3-Pack and Revenue Proof that our internet marketing efforts work


James Galloway

“Rick is a true professional. I have worked with Rick before and am amazed by his constant ability to deliver regardless of the job at hand.

His attention to detail is simply superb and to pin point his area of expertise is difficult as he covers so much.

Anybody looking to work with Rick is truly in safe hands and I am more than happy to recommend him and his services.”


James Galloway
James Galloway

Coach Todd

“Working with Rick and Paul has been awesome!

Not only are they very good at what they do, But there’s something more. They are genuinely interested in me and my business. They have helped me do much with my sites, internet presence, video production, and great ideas!

They come with my highest recommendation.

– Compete, Have Fun, Play at the Next Level Coach

Todd Thomas
Todd Thomas

Judy Helm-Wright

Paul and Rick have been very responsive to help on the various forums. For me, that is a sign of a true service-oriented business who serves others.

Judy Helm-Wright
Judy Helm-Wright

Self Empower Coaching

“I knew I needed a website. I did that with GoDaddy. But, that website wasn’t really doing anything to promote my business…

Paul redesigned my website and Rick did the SEO work. I quickly started ranking high in Google local search.

Paul and I now meet every week to discuss new strategies on promoting my business.

And, I learned how to do SEO from Rick.

Paul has helped me create content and products, based on my knowledge and experience, that I can sell right from my website. And, it works! We’re on an amazing journey that I’m confident will not only grow my reputation and business, but will also create residual profit for me with the products Paul has helped me create.”

Deborah Oronzio
Deb Oronzio

Jerry Deason

“eInternet Marketing Services has exceeded my wildest expectations! Rick built my original website and he and Paul have recently modernized it. It looks fantastic, and it’s maximized for smart phone (mobile) search and local search.

Bottom line… they make my phone ring with new business customers. I’m proud to contribute to their our testimonials page!

If your goal is to get on the first page of Google for local search and increase your business, they do it better than anybody else!”

Jerry Deason
Jerry Deason

Guenther Law Offices

“Rick Samara’s Internet marketing services and strategies are a “sure fire” success for small business owners.

He explained to me the advantages of claiming my Google Place Listing (now MyBusiness) for my law practice.

I wanted to target a specific geographic area to increase my visibility. Rick did it… fast! He now has me on Google page one for valuable keywords that relate directly to my practice and consistently creates new business for my firm.

If you want results, talk to Rick!”

Dan Guenther
Dan Guenther

Mary Flenniken

“I love working with Rick Samara. He provides a wealth of information on marketing our dental practice on the Internet!

He’s developed an integrated plan that includes our new website design, Google Place Listing and Facebook Fan Page; and he even provided us a free Internet coupon (ZPON) campaign. I’m excited.

He is totally accessible. I can tell his number 1 priority is helping us grow our business. We work together.

He provides constant updates on his activity. It just couldn’t get any better.

If you are not using Rick to market your business on the Internet, you are making a huge mistake!”

Mary Flenniken
Mary Flenniken