How Are Local Listings Beneficial for Your Business?

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If your business isn’t visible online, it’s not showing up in search results among its competitors. It’s like you don’t even exist. And let’s face it – the primary goal of your website is reaching as many potential customers as possible.

More Trust Means More Customers

One sure way to get on that crucial first page of search results and move toward the top is by optimizing your online local listings. Local listings (citations) are online mentions of your business detailing your name, address and phone number, or NAP.

Optimized citations provide consistency across the web. A good, quality local listing is an automatic boost in search results because search engines rely on the information presented in the listing.

And higher positions in search results simultaneously validates trust with search engines. Nothing instills more trust in a consumer than a fleshed-out, accurate online listing. If a business doesn’t appear in search engine results, why should consumers trust it?

Local Listings: Fundamental to Local Search Marketing

Local ListingsLocal listings are absolutely essential for attracting customers and maintaining a positive standing in your community. Having online listings or citations makes it easier for your business to get shared across social media. Many citation sources, such as Google Business Profile, allow you to submit your business information for free.

The goal is to circulate your business’ information, so it is seen by potential customers. It’s really an inexpensive way to improve your brand awareness and increase online visibility. So, if your business doesn’t have directory listings, you’re not taking advantage of free marketing. It’s like throwing money away.

Local Listings

Citation Optimization and Maintenance

Ongoing maintenance of citations is vital, because when a potential customer finds the wrong information about a brand, it typically means their business is lost.

In fact, 68% of customers would stop using a local business if they found incorrect information in online directories.

It all comes back to making sure your NAP (name, address and phone number) starts out and then remains accurate and consistent for each and every online citation. Correct NAP data sent to directories that are both authoritative and trustworthy helps get your business seen by the right people. To stop bad data from hurting your business, we constantly monitor citations.

68% of customers would stop using a local business if they found incorrect information in online directories

What Is a Data Aggregator and How Does It Help?

There are four major data aggregators utilized for businesses in the nation: Neustar Localeze, Factual, Infogroup and Acxiom. Data aggregators can manufacture large amounts of data much faster, and their connections go beyond directories.

We have the ability to submit to top directories and utilize data aggregators to help spread your business’ information almost instantly. Not only do we distribute detailed business listings to the most important directories and data sources, but we monitor the listings and maintain accuracy in real time.

By now, you’re beginning to realize that maintaining citation accuracy and using a consistent NAP across all listings is very important to the life of your business. An organized plan to build high-quality local citations is the most efficient way to get started.


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How Are Local Listings Beneficial for Your Business?

Rick Samara

About the Author

Highly established skills focus on local search marketing (SEO), primarily on getting your business in and at the top of the Google 3-Pack. Content marketing, social media marketing, business listing management, reputation, and review management are critical to your success. These skills are applied to helping your local businesses dominate your local market and get ahead of your competition!

We have a proven track record!

Proof our internet marketing efforts work

We made $53,871 in
for a
Local Client.

This was a small plumbing company with
only 3 techs!

We know what it takes to put your business at the top of your local market.

Can we do the same kind of work for your company?

Google 3-Pack and Revenue Proof that our internet marketing efforts work


Mary Flenniken

“I love working with Rick Samara. He provides a wealth of information on marketing our dental practice on the Internet!

He’s developed an integrated plan that includes our new website design, Google Place Listing and Facebook Fan Page; and he even provided us a free Internet coupon (ZPON) campaign. I’m excited.

He is totally accessible. I can tell his number 1 priority is helping us grow our business. We work together.

He provides constant updates on his activity. It just couldn’t get any better.

If you are not using Rick to market your business on the Internet, you are making a huge mistake!”

Mary Flenniken
Mary Flenniken

Self Empower Coaching

“I knew I needed a website. I did that with GoDaddy. But, that website wasn’t really doing anything to promote my business…

Paul redesigned my website and Rick did the SEO work. I quickly started ranking high in Google local search.

Paul and I now meet every week to discuss new strategies on promoting my business.

And, I learned how to do SEO from Rick.

Paul has helped me create content and products, based on my knowledge and experience, that I can sell right from my website. And, it works! We’re on an amazing journey that I’m confident will not only grow my reputation and business, but will also create residual profit for me with the products Paul has helped me create.”

Deborah Oronzio
Deb Oronzio

Guenther Law Offices

“Rick Samara’s Internet marketing services and strategies are a “sure fire” success for small business owners.

He explained to me the advantages of claiming my Google Place Listing (now MyBusiness) for my law practice.

I wanted to target a specific geographic area to increase my visibility. Rick did it… fast! He now has me on Google page one for valuable keywords that relate directly to my practice and consistently creates new business for my firm.

If you want results, talk to Rick!”

Dan Guenther
Dan Guenther

Jerry Deason

“eInternet Marketing Services has exceeded my wildest expectations! Rick built my original website and he and Paul have recently modernized it. It looks fantastic, and it’s maximized for smart phone (mobile) search and local search.

Bottom line… they make my phone ring with new business customers. I’m proud to contribute to their our testimonials page!

If your goal is to get on the first page of Google for local search and increase your business, they do it better than anybody else!”

Jerry Deason
Jerry Deason

James Galloway

“Rick is a true professional. I have worked with Rick before and am amazed by his constant ability to deliver regardless of the job at hand.

His attention to detail is simply superb and to pin point his area of expertise is difficult as he covers so much.

Anybody looking to work with Rick is truly in safe hands and I am more than happy to recommend him and his services.”


James Galloway
James Galloway

Judy Helm-Wright

Paul and Rick have been very responsive to help on the various forums. For me, that is a sign of a true service-oriented business who serves others.

Judy Helm-Wright
Judy Helm-Wright

Coach Todd

“Working with Rick and Paul has been awesome!

Not only are they very good at what they do, But there’s something more. They are genuinely interested in me and my business. They have helped me do much with my sites, internet presence, video production, and great ideas!

They come with my highest recommendation.

– Compete, Have Fun, Play at the Next Level Coach

Todd Thomas
Todd Thomas