Small Business Website

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A small business website is critical to a small business’s Internet marketing success. It’s your cornerstone in developing an Integrated Internet Marketing strategy.

A small business website is your virtual office on the Internet. You own your small business! You also want to ensure that you own your website. That means you want to own your own URL/Domain name. For example, my URL/Domain Name is:

A small business website also needs it’s own paid hosting. The cost of these basic services is surprisingly low if it’s managed properly.

There are several other advantages to having your own small business website as well!

Small Business Website

Small Business WebsiteBefore I get into those other advantages, first let me put this into perspective as measured against the Customer Lifecycle. As shown in the diagram below, you cannot start to drive traffic and attract leads on the Internet without having a location to drive traffic!

A website provides that location.

So, that is where we have to start… with a small business website

Integrated Internet Marketing Strategy: Starts with a Small Business Website

Professional Email Accounts

First of all, a small business website allows you to brand your business. When managed as described above, you should automatically get access to professional email accounts. This is a standard feature with most hosting accounts.

So, what exactly does this mean? It means that each employee in your small business receives their own professional email account. For example, mine is [email protected]

I have a separate email account set up for “service,” “info,” and my employees all have their own business email account. This is essential for branding and professionalism. And, this can immediately place you in higher regard than your competition.

First of all, a small business website allows you to brand your business

Free Email Accounts are NOT Professional

EmailOn the other hand, your competition is using a professional email account, and they are positioned better in today’s competitive market than your business.

While you may use Gmail, Yahoo or Hotmail for your personal accounts, it’s time to move into the professional world!

Ask yourself this question: If you were looking for a orthodontist for your children, who would you trust more, [email protected] or [email protected]?

In today’s market, people want to deal with professionals; and, appearance and perceptions count. Can you afford to overlook these small details?

These email accounts are easily set-up within the back office of your hosting account. Furthermore, they can be forwarded to personal email accounts. This is a simple process and one we manage for our clients.

Search Engine Optimization

Secondly, your small business website needs to be search engine friendly. In other words, it must include the basic fundamental criteria of Search Engine Optimization (SEO).

search engine optimizationSEO is the process of getting found, indexed and, more importantly, ranked by the major search engines. (See: Coming soon – Search Engine Optimization for Small Business Websites!)

Every other component of Internet marketing will build upon this premise. This is a process, and it warrants careful attention, testing and occasional updates.

In the third part of my series on Integrated Internet Marketing, I will continue the discussion on Small Business Websites.


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Small Business Website

Rick Samara

About the Author

Highly established skills focus on local search marketing (SEO), primarily on getting your business in and at the top of the Google 3-Pack. Content marketing, social media marketing, business listing management, reputation, and review management are critical to your success. These skills are applied to helping your local businesses dominate your local market and get ahead of your competition!

We have a proven track record!

Proof our internet marketing efforts work

We made $53,871 in
for a
Local Client.

This was a small plumbing company with
only 3 techs!

We know what it takes to put your business at the top of your local market.

Can we do the same kind of work for your company?

Google 3-Pack and Revenue Proof that our internet marketing efforts work


Self Empower Coaching

“I knew I needed a website. I did that with GoDaddy. But, that website wasn’t really doing anything to promote my business…

Paul redesigned my website and Rick did the SEO work. I quickly started ranking high in Google local search.

Paul and I now meet every week to discuss new strategies on promoting my business.

And, I learned how to do SEO from Rick.

Paul has helped me create content and products, based on my knowledge and experience, that I can sell right from my website. And, it works! We’re on an amazing journey that I’m confident will not only grow my reputation and business, but will also create residual profit for me with the products Paul has helped me create.”

Deborah Oronzio
Deb Oronzio

Jerry Deason

“eInternet Marketing Services has exceeded my wildest expectations! Rick built my original website and he and Paul have recently modernized it. It looks fantastic, and it’s maximized for smart phone (mobile) search and local search.

Bottom line… they make my phone ring with new business customers. I’m proud to contribute to their our testimonials page!

If your goal is to get on the first page of Google for local search and increase your business, they do it better than anybody else!”

Jerry Deason
Jerry Deason

Coach Todd

“Working with Rick and Paul has been awesome!

Not only are they very good at what they do, But there’s something more. They are genuinely interested in me and my business. They have helped me do much with my sites, internet presence, video production, and great ideas!

They come with my highest recommendation.

– Compete, Have Fun, Play at the Next Level Coach

Todd Thomas
Todd Thomas

James Galloway

“Rick is a true professional. I have worked with Rick before and am amazed by his constant ability to deliver regardless of the job at hand.

His attention to detail is simply superb and to pin point his area of expertise is difficult as he covers so much.

Anybody looking to work with Rick is truly in safe hands and I am more than happy to recommend him and his services.”


James Galloway
James Galloway

Judy Helm-Wright

Paul and Rick have been very responsive to help on the various forums. For me, that is a sign of a true service-oriented business who serves others.

Judy Helm-Wright
Judy Helm-Wright

Mary Flenniken

“I love working with Rick Samara. He provides a wealth of information on marketing our dental practice on the Internet!

He’s developed an integrated plan that includes our new website design, Google Place Listing and Facebook Fan Page; and he even provided us a free Internet coupon (ZPON) campaign. I’m excited.

He is totally accessible. I can tell his number 1 priority is helping us grow our business. We work together.

He provides constant updates on his activity. It just couldn’t get any better.

If you are not using Rick to market your business on the Internet, you are making a huge mistake!”

Mary Flenniken
Mary Flenniken

Guenther Law Offices

“Rick Samara’s Internet marketing services and strategies are a “sure fire” success for small business owners.

He explained to me the advantages of claiming my Google Place Listing (now MyBusiness) for my law practice.

I wanted to target a specific geographic area to increase my visibility. Rick did it… fast! He now has me on Google page one for valuable keywords that relate directly to my practice and consistently creates new business for my firm.

If you want results, talk to Rick!”

Dan Guenther
Dan Guenther