A digital marketing strategy is a plan for using digital marketing tools and techniques to define the way your business achieves its marketing objectives through online channels like search engines, websites, social media, and email. This marketing strategy fully embraces local search marketing!
Elements of a Digital Marketing Strategy
The eight most important elements of a strong digital marketing strategy consist of
- Having a mobile ready website,
- A small business website with a blog or article section,
- A Google Business Profile (GBP) page,
- Social Media Marketing,
- Reputation Management,
- A strong presence in major directories and review sites,
- Consistent NAP (Name, Address & Phone number),
- Lead (customer/client/patient) nurturing.
All these elements combined make up a cohesive digital marketing strategy that focuses on local search marketing.
For a small business to succeed in today’s modern world, it is important to have a strong digital internet footprint. Therefore, when defining its marketing plan, a business must incorporate a solid digital marketing strategy. Without a digital marketing strategy in place, new client acquisitions, brand visibility, and impactful revenue generating opportunities are at risk.
The most important elements of a Digital Marketing Strategy consist of a mobile ready website, a blog, a Google Business Profile page, social media marketing, Reputation and Online Presence Management, Consistent NAP and Lead Nurturing
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Elements of a Strategy for Digital Marketing
In 2014, Forbes identified five important elements of a digital campaign. In that article, the five most important elements of a digital campaign consisted of mobile considerations, organic search, social media marketing, content marketing and lead nurturing.
We highly recommend you read that article at your convenience. As you might imagine, internet and digital marketing has evolved. That evolution has largely been driven by Google.
Here are some great examples.
A Mobile Ready Website
Mobile considerations are now a requirement if you want Google to send organic traffic to your website. And that is something we definitely want. In September 2020, Google switched to mobile-first indexing for all websites.
In other words, Google will not index a website unless it is mobile ready.
No more pinching and squeezing on your smartphone folks. A mobile ready website enhances the user’s experience and Google is all about enhancing their user’s experience.
You Need a Blog Section
You will notice that we added a “small business website with a blog or article section” and dropped “content marketing” from the Forbes article as part of our digital marketing strategy. Actually, we did not drop “content marketing.”
Content is king and that will never change. We simply embellish how it is done in practice. You need a blog/article section to produce relevant content about your business and establish yourself as an expert in your field in the eyes a Google.
A Google Business Profile Page
We also added that you need a Google Business Profile (GBP) page as part of your digital marketing strategy. With a GBP account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.
If you have already claimed and verified your business, great! If you have not, make sure you get this done. Once your business is claimed and verified, it needs to be optimized. You can post photos and offers to your profile to show what makes your business unique and give customers reasons to choose your business.
If you need professional assistance, book a free online business consultation with us.
Reputation Management as a Digital Marketing Strategy
Furthermore, our marketing strategy includes reputation management and a strong presence in major directories and review sites with consistent NAP. Reputation management focuses on handling reviews on any number of review sites.
Whether you know it or like it, people are talking about you on the Internet. It could be on Yelp, Facebook, or they can post reviews on Google. You cannot control that people are talking about your business, but you can control how you manage these reviews.
Google considers these review sites as your online customer service.
Consistent and Accurate Listings
Having a strong presence in major directories and review sites with consistent NAP is now very important to Google and the other search engines. Consistent and accurate listings enhance the user experience.
Conversely, inconsistent, and inaccurate listings only serve to confuse their users.
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What to Do Next
We understand that this might seem quit confusing. Certainly, you are probably wondering how you are going to manage your reputation, social media, and business listings while at the same time running your business. That is why we have made available to you our Local Business Online Toolkit. Our free toolkit will help you effectively develop and manage your digital marketing strategy.
This has all the tools a small business like yours needs to market their business on the Internet. These are apps; smart, intuitive apps that often interact with one another.
You will have access to all these free apps in your own personal business dashboard. We are here to help you get started and provide as much assistance as you need.
See what is included in your Local Business Online Toolkit.
Today, you need more than a website to succeed in your local business. Online Marketing Management must also include:
- Online Presence Management (aka Business Listings Management) to build citations & boost SEO
- Reputation Management to monitor and manage your online reputation
- Social Media Marketing to engage your customers and
- Reviews Management to turn customer experiences into stars