Business listing management is an essential aspect of running a successful business in the digital age. It refers to the process of managing and optimizing your business’s online presence across various online directories, review sites and social media platforms.
When potential customer searches for a particular product or service online, they rely on business listings to find the right service provider. Business listings provide crucial information such as the business name, address, phone number, website, hours of operation, and customer reviews.
Here Are Some of the Hazards of Having No Business Listing Management:
Hazard 1: Inaccurate information
The most significant hazard of having no business listing management is inaccurate information. When potential customer searches for your business online, they expect to find accurate and up-to-date information about your business, such as your address, phone number, hours of operation, and website. If your business listings are not updated or contain incorrect information, it can lead to confusion and frustration among your customers. They may end up calling the wrong number, visiting the wrong address, or finding out that your business is closed when they arrive. Furthermore, Google will penalize you for having inaccurate information.
Hazard 2: Negative customer experience
Poor business listing management can also lead to a negative customer experience. If your business listings contain incorrect information, it can lead to frustrated customers who may leave negative reviews or ratings about your business. This can damage your reputation and discourage potential customers from doing business with you. Furthermore, if your business listings do not provide enough information about your business, it can lead to a confusing or frustrating customer experience, which can harm your customer satisfaction and retention rates.
Customer reviews are a critical aspect of business listings. They provide valuable feedback to potential customers and can significantly impact your business’s reputation and credibility. By monitoring and responding to customer reviews, you can show that you care about your customers and are committed to providing excellent service.
Hazard 3: Lost business opportunities
Another hazard of having no business listing management is lost business opportunities. When your business listings are not optimized, it can negatively impact your search engine rankings, making it harder for potential customers to find your business online. This can result in lost business opportunities, as customers may choose to do business with your competitors instead. Additionally, inaccurate or incomplete business listings can also deter customers from doing business with you, as they may view your business as unprofessional or unreliable.
Hazard 4: Legal and regulatory issues
Finally, having no business listing management can also lead to legal and regulatory issues. For instance, if your business listings contain inaccurate or misleading information, you may be violating advertising laws or regulations. This can result in fines or legal action against your business, which can be costly and damaging to your reputation.
“If your business listings are not updated or contain incorrect information, it can lead to confusion and frustration among your customers.”
E Internet Marketing Services can help you grow your business so that you can Dominate Your Local Market. If you would like to learn how, or just want more information, book a Discovery Session now.
Our Personal Negative Experience
We have been performing business listing management services for clients for over 15 years. When you do anything that long, you are bound to have a negative experience. We have had one. This bad experience is a great example of the hazards mentioned above. This experience resulted in a negative customer experience and lost business opportunities.
We recently had a client fall off his #1 spot in the Google 3-Pack. They simply blew it. They had no understanding of how much our Business Listing Management services contributed to their success.
We had them ranked #1 for the past 8-10 years for certain keywords. We understood that if a local business wanted to succeed in their local market, they needed to be listed on certain sites, like Facebook, a Google Business Profile, Bing Maps, Yahoo Local, Manta, Yelp, and a few others. Back then, this was all done manually. We did their listing management and communicated to them why it was important. In retrospect, while they paid our invoices, they did not truly understand how important listing management was to their success.
Now, 10 years later, this has all changed.
They failed to listen to our warnings. They did not answer their phone. They failed because they voluntarily discontinued our Listing Management Services. In today’s much more competitive digital world being listed on certain sites, like Facebook, a Google Business Profile, Bing Maps, Yahoo Local, Manta, Yelp, and just a few others are not enough.
Google wants to see you listed on as many social media or review sites as possible, or anywhere that a potential client might find you. For example, are you listed on Insider Pages, Brownbook, City Squares, Hotfrog, Nextdoor, My Local Services, Houzz, and many more?
Our Business Listings Management services will get you above the industry average and better yet get you into the 95th percentile to significantly increase your chances of getting found in local search.
Is it worth being #1 in the Google 3-Pack for a business? You bet! If potential clients or customers can’t find your business and find it fast, they will simply call one of your competitors.
Why did this client lose his #1 spot? Initially, they simply changed his business phone number. With our Listing Management Services, we could have broadcast this change across all social media, review sites, and directories. That would have made Google happy. But Google got confused. They want to see consistent Business (NAP+H) Name, Address Phone number, and Hours across all these sites. It took Google about 2-3 weeks to drop this business to #4; effectively killing off new business phone calls. Furthermore, they dropped our listing management service. Had they continued with our services, we could have improved their position in the Google 3-Pack.
With our cloud-based AI business listing management software we are now able to automate this function. Without automation, it would be virtually impossible and much too expensive to secure business listings on over 60 social media and review sites and directories.
Furthermore, we establish a baseline report for our clients. This baseline report or Listing Score shows them where they started and the progress they have made over time. It compares their Listing Score to other businesses in their industry and tracks their historical score over time.
In conclusion, business listing management is a critical aspect of running a successful business in the digital age. It can help your business improve online visibility, reputation, and customer acquisition. By monitoring and optimizing your business listings, you can attract and retain customers and build a strong brand identity.
On the other hand, having no business listing management can expose your business to several hazards that can negatively impact your reputation, customer experience, and revenue. To avoid these hazards, it’s essential to ensure that your business listings are accurate, up-to-date, and optimized for search engines. By doing so, you can improve your local search marketing efforts and results.
Be found, be accurate, and be in control – today!
For immediate service, just give us a call. Or Book a Call, a personal 30-minute Zoom meeting to discuss why Listing Management is so important to your business’s success and how we can help.
E Internet Marketing Services can help you grow your business so that you can Dominate Your Local Market. If you would like to learn how, or just want more information, book a Discovery Session now.
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